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Padma's Leggy Product Placement


Nothing comes between Padma Lakshmi and her bacon.

The "Top Chef" host's commercial for the Western Bacon Thickburger at Carl's Jr. and Hardee's is something out of a bad soft-core food porn movie. The first part of the spot is innocent enough as Lakshmi -- identified as an "author/culinary expert" -- breezily drifts through a farmer's market carrying a plastic bag filled with veggies.

It's when she hits what looks like a New York City stoop, hikes up her skirt and pulls out her fast-food feed bag that things turn nasty (and so henceforth we'll call her Ms. Lakshmi).

In voice-over, Ms. Lakshmi describes her teen adventures sneaking out to scarf down a Western Bacon before dinner as we consumers of pop culture see spicy sauce dripping all over her hand and her leg. Fear not for her pumps! Ms. Lakshmi's just keeping the sauce there for later -- finger-lickin' later.

"It's a beautiful love song to food," Ms. Lakshmi says in a press release ... if your idea of a beautiful love song to food is Warrant's "Cherry Pie."

(The Slashfoodie in us couldn't get beyond the suspension of disbelief. If Ms. Lakshmi's supposed to be in New York, where DID she get that Western Bacon? The closest Hardee's is 60 miles away in Shirley, N.Y. That's what we'd call a winning Quick Fire challenge.)

[Via Grub Street]

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