Pringles is among the here-since-the-70s foods that persistently redesign/refocus to make themselves either upscale or trendy enough to draw 21-century folks.

While Pringles has taken a shot at the gourmet market with their Pringles Select flavors, they really just want to appeal to the kids. Thus, we have the new Pringles Extreme flavors, the latest attempt to make something cool just by adding the word "extreme" to it. (Just like extreme sports drinks, extreme chewing gum and extreme ice cream.)

There's Blazin' Buffalo Wing, Kickin' Cheddar and Screamin' Dill Pickle. Only taste will tell whether it's got kick.
How extreme are they, aside from extreme enough not to use the letter "g"? Well, the buffalo wing is moderately spicy with a distinct touch of vinegar and hot sauce. The Kickin' Cheddar is kind of cheesy and has a distinct taste of jalapeno, but jalapeno without being hot. The Dill Pickle, however, frightens me and, from what I've heard, it is frightening. If pickle-flavored chips are somewhat gross, extreme pickle chips must be gross indeed. If there are any intrepid souls out there who have the nerve and the taste buds, go for it and let me know how it turns out.

Or, if you think Screamin' Dill Pickle is nothing to be afraid of, you can make up your own nasty flavor at the Pringles "Pop Art" design your own can website. Perhaps the farm-themed template will inspire thoughts of "goat" or "cow patty" or the barbecue-decorated one would be "burnt steak" or "charcoal briquette." I will not even suggest ideas for the Halloween one. But you can add you own graphics, photos and text to make something entertaining, or perhaps even theoretically delicious. However, given that Pringles has already done bacon, paprika, pizza, Szechuan barbecue, chili cheese fries, Mexican layered dip and tiger prawn with garlic, you might have trouble coming up with something original.