According to a recent Los Angeles Times story, sommeliers are reporting a downshift in consumers' "sweet spot" -- i.e., the price range where they feel most comfortable spending. Wine's sweet spot (in LA, anyway) used to be around $80 a bottle; now it's closer to $50-60.We all know that because of restaurant markups, it's hard to get anything even drinkable for under $20 (consider that a $20 restaurant wine is likely $7 to $8 at retail). If you're like me and consider wine a nonnegotiable part of the dining experience, how much are you willing to pay? Vote in the poll below.
| $20-30 | |
|---|---|
| $30-40 | |
| $40-50 | |
| $50-75 | |
| $75-100 | |
| more than $100 | |
| It depends (post thoughts in the comments) |

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3-18-2009 @4:41PM JamesLucas said... Buying a bottle with typical restaurant mark-up is generally too much for me to bear. Pairings are the only way I ever feel like I'm getting sufficient value.
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3-18-2009 @9:01PM mewyn said... I agree with James. I can't seem to be able to get myself to buy any alcohol at restaurants anymore. It's just too expensive, especially when I can get it cheaper and drink it in the comfort of my own home.
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3-19-2009 @10:36AM Bob Mc said... I'll bring a bottle of my own and pay the corkage.
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3-19-2009 @12:55PM David said... I like Bob am just willing to pay a corkage. I will typically bring a bottle that I purchased retail for 100+ and on the list it will be 200-300+. Most places will wave with the purchase of a 750. So I will buy a bottle of Sav Blanc or such and they will wave it. I also do my best to share with the wine staff if they have not tried it and sometimes you get lucky that way.
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