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What's Your Restaurant Wine Sweet Spot?

fake sommelierAccording to a recent Los Angeles Times story, sommeliers are reporting a downshift in consumers' "sweet spot" -- i.e., the price range where they feel most comfortable spending. Wine's sweet spot (in LA, anyway) used to be around $80 a bottle; now it's closer to $50-60.

We all know that because of restaurant markups, it's hard to get anything even drinkable for under $20 (consider that a $20 restaurant wine is likely $7 to $8 at retail). If you're like me and consider wine a nonnegotiable part of the dining experience, how much are you willing to pay? Vote in the poll below.

What's your wine "sweet spot" (i.e. how much are you willing to pay for a bottle in a restaurant?)
$20-30147 (39.5%)
$30-40121 (32.5%)
$40-5046 (12.4%)
$50-7523 (6.2%)
$75-1007 (1.9%)
more than $10015 (4.0%)
It depends (post thoughts in the comments)13 (3.5%)

Filed Under: Drink Recipes, Chefs & Restaurants, Restaurants
Tags: restaurants, sommelier, sweet spot, west coast, wine

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Reader comments (Page 1 of 1)

JamesLucas

3-18-2009 @4:41PM JamesLucas said... Buying a bottle with typical restaurant mark-up is generally too much for me to bear. Pairings are the only way I ever feel like I'm getting sufficient value.
Reply

mewyn

3-18-2009 @9:01PM mewyn said... I agree with James. I can't seem to be able to get myself to buy any alcohol at restaurants anymore. It's just too expensive, especially when I can get it cheaper and drink it in the comfort of my own home.
Reply

Bob Mc

3-19-2009 @10:36AM Bob Mc said... I'll bring a bottle of my own and pay the corkage.
Reply

David

3-19-2009 @12:55PM David said... I like Bob am just willing to pay a corkage. I will typically bring a bottle that I purchased retail for 100+ and on the list it will be 200-300+. Most places will wave with the purchase of a 750. So I will buy a bottle of Sav Blanc or such and they will wave it. I also do my best to share with the wine staff if they have not tried it and sometimes you get lucky that way.
Reply

4 Comments / 1 Pages

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