Starbucks 'Trenta': How The New Size Compares To Your Stomach
Famous Death Row Last Meals
If you're a big fan of Sierra Nevada Wheat, you might want to begin stocking up now...Earlier in the week, I passed along information from a Sierra Nevada press release announcing the addition of a new year-round offering due later in 2009 called Sierra Nevada Kellerweis Hefeweizen, a German-style wheat beer. In that post, I stated: "My only question would be that...Sierra Nevada already has a wheat beer: The aptly named Sierra Nevada Wheat. Obviously wheat beers come in many different styles...but it'll be interesting to see how these co-exist."
Well, after speaking with a number of representatives from Sierra Nevada during Philly Beer Week, co-exist they will not. "Kellerweis will replace the Wheat," stated Assistant Brewmaster Terence Sullivan, which was later confirmed by one of the sales reps. Turns out Sierra Nevada Wheat, an American-style wheat beer, has seen slumping sales for quite some time now, and though the beer has been with the company since it's early days, they've decided its time to part way.
It's a sensible move: At the time of its conception, Wheat was one of the first of its kind, but the beer is a bit mild by today's standards. Kellerweis will have more of the bold flavors we've come to associate with a Sierra Nevada beer. And enthusiasm over the Kellerweis was running extremely high. "We can not wait for people to try this beer" was a regular refrain from the SN team. Send one my way, boys!
LOOK: Amazing Underwater Photos Of Dogs
Broke Stars: 11 Celebrities Who Went Bankrupt
Jane Seymour's Modest And Modern Style
Social Security Is Failing Even Faster Than We Thought
Man Says Starbucks Discriminated Against Him Because He Has Half An Arm
Janice Dickinson's Outrageous Style
Chris Brown, Grammys 2012: Embattled Singer Slams Critics
Ford's clever Sports Illustrated Swimsuit ad features phantom model
WATCH AND LAUGH: Cops In 2-Hour Standoff With Empty Car
Trace Adkins Reunites With College Crush, 30 Years Later
Van Gogh's Starry Night modded into beautiful interactive light and sound show (video)
PHOTOS: Model Falls At Dennis Basso Show
'Hooker Teacher' Forced To Resign, Now Can't Find Work
Nick Cannon Hospitalized: Star Reveals New Serious Health Condition
Woman's Dead Fiance Is Behind Her Disappearance: Cops
Adele Five-Year Break? Singer Plans to Focus on Relationship, Write 'Happy Record'
Denise Richards' Casual Style
Stonehenge Mystery Explained By Sound Illusion, Archaeologist Says
Best In Show Winner Declared
WATCH: Saint VaLINtine Hits Game-Winning Shot
WATCH: Clinton Aides Open Up About Lewinsky Affair
PHOTOS: Just In Time For Carnival, A Beginner's Guide To Rio
Gym Teacher Arrested For Relationship With Student
PHOTOS: Cute Overload?
WATCH: Amazon Withholds Money From Blooming Florist
LOOK: The Last Of The Cave People
WATCH: Nancy Grace Defends Her Controversial Comments About Whitney Houston
Honduras Prison Fire Kills At Least 300 Inmates
Scuba Diver Had Motive To Drown Wife On Honeymoon, Prosecutor Says
NUDE ON TAPE: 300-Pound Man Strips, Steals Socks At Walmart
Hidden In The Open: A Photographic Essay Of African-American Male Couples
PHOTOS: Is This Banned Ad Too Sexy?
6-02-2009 @9:59AM Todd McGregor said... I am not happy about this! I've tried the Kellerweis and this style of wheat will not please the traditional Sierra Nevada Wheat fan. Slumping sales or not, I'm trying to get the brewery to change their mind. If you're on Facebook, join the cause here http://apps.facebook.com/causes/292111?m=cc366e79 .
Reply