If you're a big fan of Sierra Nevada Wheat, you might want to begin stocking up now...Earlier in the week, I passed along information from a Sierra Nevada press release announcing the addition of a new year-round offering due later in 2009 called Sierra Nevada Kellerweis Hefeweizen, a German-style wheat beer. In that post, I stated: "My only question would be that...Sierra Nevada already has a wheat beer: The aptly named Sierra Nevada Wheat. Obviously wheat beers come in many different styles...but it'll be interesting to see how these co-exist."
Well, after speaking with a number of representatives from Sierra Nevada during Philly Beer Week, co-exist they will not. "Kellerweis will replace the Wheat," stated Assistant Brewmaster Terence Sullivan, which was later confirmed by one of the sales reps. Turns out Sierra Nevada Wheat, an American-style wheat beer, has seen slumping sales for quite some time now, and though the beer has been with the company since it's early days, they've decided its time to part way.
It's a sensible move: At the time of its conception, Wheat was one of the first of its kind, but the beer is a bit mild by today's standards. Kellerweis will have more of the bold flavors we've come to associate with a Sierra Nevada beer. And enthusiasm over the Kellerweis was running extremely high. "We can not wait for people to try this beer" was a regular refrain from the SN team. Send one my way, boys!
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