Famous Death Row Last Meals
Food Fights: The Biggest Culinary Scandals Of 2011
On Tuesday, Burger King opened its first "Whopper Bar" at Universal CityWalk, an entertainment complex in Orlando, Florida. A stand-alone mini-restaurant, it is the first in what the company's president hopes will ultimately be 300-500 burger stands. Russ Klein, Burger King's president for global marketing, strategy and innovation, refers to the concept as "Pimp my burger." As with the popular television show Pimp My Ride, Whopper Bars will enable customers to personalize a mass-produced product. Although the outlets will offer a "Bar Favorites" menu, with items like the Bourbon Whopper and Pepper Bacon Steakhouse XT, the highlight of the concept lies in its interactive nature. As in a Subway restaurant, customers will be able to watch their sandwiches being prepared and direct employees on which of the 22 topping choices to place on their burgers.
The small size of the bars, combined with their sleek red, black, and gray color scheme, is designed to make them attractive for sophisticated, upscale places, where space is at a premium. Future stands will be situated in cruise ships, stadiums, casinos, and similar places.
While I'm trying to avoid fast food these days, I may have to make an exception when the Whopper bar comes to town...there's something about that bourbon Whopper that seems to demand my attention!
Jennifer Aniston's Effortlessly Sexy Style
Whitney Houston Dead: Singer Dies at 48, Body Found in Beverly Hilton Hotel
Sheryl Crow Loves To Flaunt Toned Physique
Whitney Houston Autopsy: Cause of Death Determined?
Whitney Houston, Bobbi Kristina: Late Singer's Daughter Hospitalized
QUIZ: How Much Do You Know About Marriage In The U.S.?
Whitney Houston Dead: Stars React to Legend's Sudden Death
Grammy Red Carpet 2012 (PHOTOS)
PHOTOS: Remembering Whitney Houston's Glittering Style
Grammy 2012 Winners' List: Adele Sweeps Music's Biggest Night
Tips for flying cheaper in 2012
LINSANITY CONTINUES
Katy Perry Grammy Performance 2012: Diva Tricks Fans With Faux Technical Meltdown
There's only one thing to do when the Nürburgring is covered in snow...
Grammy Awards 2012: The Best & Worst Of The Red Carpet!
Tax Reform in This Election Year: It's Not Likely
Comforter Soaked In Blood Found In Josh Powell's Storage Unit
TV's Best Music Moments
The Happiest People In The World...
PHOTOS: Two Outfits, One Day!
Mitt Romney Wins Maine Caucus
12 Grammys Stars Who Gave Good Style
Chloë Moretz Is All Grown Up
SLIDESHOW: Scientists On God
Simon Cowell: Whitney Would've Been The Ultimate 'X Factor' Mentor
New Rankings Finds D.C. Is A Great Place For Single Men
'There's No Way She's Dead'
PHOTOS: J.Lo Strips Down
Former Wall Street Journal Columnist, Best-Selling Author Dies
PHOTOS: Thank God For Grown-Up Glamour
WATCH: Adorable Animals Riding Other Animals
PHOTOS: Best And Worst Of Grammy Dresses
3-13-2009 @12:24PM Patrick said... I can't get excited about this. While on a recent trip to NYC, I had the misfortune of stopping at a BK on the turnpike. I tried their new 'angry whopper', one of the new attempts at gourmet burgers...it was heavy, greasy, with flavorless meat, cloyingly sweet sauce, not spicy anything, gross...and the burger alone cost over 6 dollars...the 'value' meals ran from $10-13. the only reason I can think that they call it 'angry' is because I was so angry I'd spent that much money on disgusting garbage. I can only imagine that whopper bars will basically be an upscale way to sell a continuously inferior product.
Reply
3-13-2009 @12:24PM Bernie B said... I used to like BK until they stopped actually flame broiling their burgers in-house. Nowadays each patty tastes like they were dipped in liquid smoke.
Reply
3-15-2009 @11:34PM jerewhon said... Old concept.
Didn't Roy Rogers have the Fixin's Bar before they went belly up?
Reply
3-16-2009 @9:05PM Luke said... Burger King is the only chain fast-food restaurant to offer a Gardenburger, and being vegetarian, it's the only one I visit. If this is an option in the Burger Bar, it will be hard for me not to frequent the place if it makes it near me.
Reply