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Wine and Social Media, Part Two

Social media
Wednesday I asked what you thought about wineries marketing to Millennials on social media, and the poll results as to whether it's successful or not was pretty split. Today, I wanted to highlight a couple of wine-related social media and websites that I think are pretty cool.

Snooth, a made-up name for a community of 600,000 and counting wine lovers. On Snooth you can search for wines, search community ratings, find a wine you want and then Snooth will help you shop for it (it's not a sales arm itself, however), and connect with other wine lovers. Snooth has smart software, too--once you rate 5 wines, it will figure out your tasting profile and help you find more of the same. (Drawback: when you have an eclectic palate like I do, or one that changes with the seasons, Snooth might not be able to keep up.)

Americanwinery.com, an online wine shop that specializes in American-made wines. Their business model is like Etsy.com--the wineries themselves sell the wine to you with no distributor middleman (americanwinery.com just charges a small administrative fee). If you live in a state that allows shipping, you may get a better deal here than in your brick and mortar store. The site just came out with a new Widget you can put on your blog or website that's live and interactive, allowing you to search for wines right on the spot.

OpenWineConsortium, a Ning website where you can connect with all kinds of wine people in the trade, bloggers, wineries, you name it, from all over the world. Creator Joel Vincent is also a founder of VinTank, a digital think tank for the wine industry, so he's a pretty forward-thinking guy.

Got a favorite wine site? Please dish in the comments.

Filed under: Drink Recipes
Tags: wine

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Reader comments (Page 1 of 1)

Erica

3-06-2009 @3:01PM Erica said... Hey Gretchen, thanks for mentioning us. AmericanWinery.com is all about engaging consumers with American wineries... because in this economy making a trip to "wine country" isn't always feasible. Our widget is great because it lets you shop for wine just about anywhere (what could be more fun?). We also have a series of winemaker-produced videos, "Straight from the Source" (video.americanwinery.com) that helps recreate the tasting room experience online and lets the savvy Millenial meet and discover new favorites.

P.S. I'm a fan of Snooth and Open Wine Consortium too! You can find me on both...
Reply

Philip James

3-06-2009 @4:01PM Philip James said... Gretchen - thanks very much for the mention. American Winery and OWC make great company.

Philip James
CEO / Snooth
Reply

Bill Schimmel

3-06-2009 @11:33PM Bill Schimmel said... Cellar Tracker is also an excellent site. It's not pretty (visually), but the functionality is tremendous. I looked at snooth for a little while as well, but found Cellar Tracker to be superior. Cellar Tracker also has a good iPhone app (Cor.kz).
Reply

erika

3-08-2009 @7:50PM erika said... Check out www.corktraders.com
All about trading wine, it's kinda new!
Reply

Joel

3-08-2009 @1:16AM Joel said... Gretchen,

Thanks for the mention. I guess I'm not the only one using a social media monitoring service ;).

Hey if you haven't already send me a contact request on OWC - http://www.openwineconsortium.org/profile/Joel

Cheers!
Reply

barry

3-08-2009 @10:57AM barry said... Going to second CellarTracker.com. Very helpful in sorting out the BevMo 5ยข sale on site!
Reply

Megan Super

3-09-2009 @3:07PM Megan Super said... WineSpectator.com
Reply

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