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Häagen-Dazs is going back to basics with its new line of ice cream - Five. The company is offering 7 flavors - mint, ginger, coffee, vanilla bean, passion fruit, brown sugar, and milk chocolate - that are made with just 5 ingredients. For example, vanilla is made from skim milk, cream, sugar, egg yolks, and vanilla extract.Fellow blog Springwise believes that the launching of the Häagen-Dazs Five is symbolic of the current economic environment: "Pure, natural, simple-in today's ailing economic climate, such adjectives hold a nostalgic appeal." But, in such tough economic times, who's willing to spend about $7 on a pint of ice cream?
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3-03-2009 @5:47PM Rose said... I'd pay that much if they'd just make Coconut.
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3-03-2009 @5:58PM summerofgeorge06 said... But, in such tough economic times, who's willing to spend about $7 on a pint of ice cream?
A: Women
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3-03-2009 @6:32PM RobynT said... Ooh, expensive! But I'm definitely interested in trying it--at least once.
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3-03-2009 @9:42PM Sylvie, Rappahannock Cook & Kitchen Gardener said... 4 ingredients: cream, half & half, sugar, vanilla bean. . To make 3 pints, you need And an ice-cream maker, about 10 minutes of active time and $8 worth of premium organic ingredients. That's less than half the price of H&D (and if you use non-organic ingredients, the cost is even less). $50 will buy you a new ice-cream maker, so let's see... $5.30 saved by batch: 10 batches and you are now in business (believe me, it does not take a long time to whip 10 batched of ice-cream). And just think about it: any flavor you want....
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3-04-2009 @2:18AM Renn 208 said... Funny, their Chocolate and Vanilla Ice creams have used only 5 ingredients since before Ben & Jerry's became a household name...Cream, Skim Milk, Sugar, Egg Yolks and either Chocolate or Vanilla. No stabilizers, emulsifiers, fat replacers or other modifiers.
It would be hilarious if they slapped a "Five" label on it and charged a premium. On the other hand, if they're priced the same as their normal line...then perhaps it is a nice way to highlight something that they've been doing for a very long time.
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3-04-2009 @1:46PM Sally said... I just saw this at one of the high-end groceries -- coffee flavor only. It wasn't $7/pint. In fact, it was cheaper than the regular Häagen-Dazs. I checked the labels and both had exactly the same ingredients.
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3-05-2009 @11:18AM Nikole said... Is it a pint or is it 14 ounces?
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3-25-2009 @5:54PM Crystal Hubbard said... Hello,
I work for Haagen-Dazs. I would just like to add that our Suggested Retail Price is $4.19 across the country. I would love to know if any retailers are charging more than that.
Thank you,
Crystal
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