Häagen-Dazs is going back to basics with its new line of ice cream - Five. The company is offering 7 flavors - mint, ginger, coffee, vanilla bean, passion fruit, brown sugar, and milk chocolate - that are made with just 5 ingredients. For example, vanilla is made from skim milk, cream, sugar, egg yolks, and vanilla extract.Fellow blog Springwise believes that the launching of the Häagen-Dazs Five is symbolic of the current economic environment: "Pure, natural, simple-in today's ailing economic climate, such adjectives hold a nostalgic appeal." But, in such tough economic times, who's willing to spend about $7 on a pint of ice cream?














