Tom Colicchio Promotes Diet Coke During Oscars
Last night, while watching the Oscars (I was a little bummed that Viola Davis didn't win for her performance in Doubt, she was spectacularly good in that role), I was taken aback by the sight of Tom Colicchio in a commercial for Diet Coke. I've come to accept the bizarre product placements on Top Chef, but somehow, I always looked at Colicchio as a celebrity chef who was above shilling for vast corporations.
In the commercial, Colicchio walks through a fancy restaurant that is serving all manner of convolution appetizers and entrees, while his voiceover advocates for simple good taste. The whole thing culminates with him drinking an ungarnished glass of Diet Coke. It's a good message (the one about simplicity), but the whole thing leaves me feeling dirty and a little disappointed.
What do the rest of you think about the commercial?
Comments [10]
Related Headlines
Reader Comments (Page 1 of 1)
32-23-2009 @ 11:14AM
Biscuit Butcher said...
I felt the same mixture of resignation and revulsion when I saw the ad during the Oscars as well. The thing that really turned my stomach however was the fact that the food they were mocking in the ad were akin to some things that people are known for that he has acted all buddy buddy with on Top Chef. I feel like I was watching something similar to a culinary Caesar assasination. But I suppose that it is just another known chef giving up their whites for a suit. Et tu, Colicchio?
6Actually I believe the message works nicely.
The commercial is classy and uncomplicated.
It also pokes fun at some of the more insane kinds of dishes that Tom Colicchio has to endure on the food network competitions. Seeing his sense of humor on TV I tend to doubt he minds having a laugh at the shrimp nest or the tower-with-a-flower.
72-23-2009 @ 3:43PM
melissa.algaze said...
Unless you watch TC or are a big foodie, I doubt you'd know who he is, so I was surprised to see him for that reason. But the two diet coke commercials featured Bravo personalties (Klum and Tom)
8the crazy part to me is that he's talking about taste, and then saying that Diet Coke is great. no it isn't, it's utter crap. drink a real Coke for crying out loud. diet anything tastes like ass. and don't tell me it doesn't, because it does, and you all know it. if the earth had intended for things to taste like a mouth full of pennies, then things like maple syrup would taste like licking a tire.
What Can I Get You Folks? - Server Revenge
Reality-Show Celebrities Serve Up Chef Curtis Stone's 'Hundred-Dollar Burger'
Foods Celebrity Chefs Hate
