The marketing world is a-changing -- at least as far as fast food is concerned. These days, we've got Facebook apps suggesting that we drop friends for burgers, and now -- Carl's Jr. is curing common crabs.

There's one thing I think of when I read "common crabs," and it is not the cuties we pound with a mallet and eat. It's the itchies that reside in the lower hemisphere of some very unlucky people. While I'd be both shocked and (slightly) impressed with a company claiming crab curing as a marketing tool, looks can be deceiving.

From the press release: "When men don't eat between meals, they get hungry, irritable and crabby. Today, Carl's Jr. is pleased to announce that it has found the cure for these common crabs, the new Green Burrito Crisp Burritos." You know that crabbiness isn't the first thing anyone will think of with this campaign. Anyway, what will cure these crabby men? A burrito that "features a flour tortilla, filled with a mixture of ground beef, cheddar cheese and jalapeños, then deep fried to a golden brown for quick, satisfying consumption."

You can read the press release, which even jumps on the bandwagon of Christian Bale teasing, after the jump.
February 18, 2009 - CARPINTERIA, Calif. - When men don't eat between meals, they get hungry, irritable and crabby. Today, Carl's Jr. is pleased to announce that it has found the cure for these common crabs, the new Green Burrito Crisp Burritos. Starting today for a limited time, young hungry guys across America can visit their closest Carl's Jr. (no appointment required) for a dose of delicious Crisp Burritos that will ease all between-meal hunger pains.

Each burrito features a flour tortilla, filled with a mixture of ground beef, cheddar cheese and jalapeños, then deep fried to a golden brown for quick, satisfying consumption. "The common crabs have been plaguing hungry guys for many years, so we felt it was our civic duty to come up with a cure," said Brad Haley, executive vice president of marketing at Carl's Jr. "Our new Crisp Burritos are available without a prescription but, they are so tasty that they could become habit-forming. My only regret is that we were too late to help poor Christian Bale."

The Green Burrito Crisp Burritos, served with hot sauce, are offered in several dosages to treat all stages of common crabs; $2.89 for three pieces, $4.59 for five pieces, or as part of a combo with a side and a drink. Prices may vary and a side of freshly-made guacamole is available for an additional charge. For more information on the Crisp Burritos, please visit www.carlsjr.com.