French Push Pop Ad Pushes Propriety Levels

by Max Shrem, Posted Feb 18th 2009 @ 4:00PM

We all know that French ads are a bit more saucy and racy, but does this hilariously absurd one push the limit? Fellow blog Urlesque cries out, "Someone should probably be arrested for making this commercial featuring French kids and push pops." I'm wondering whether or not this push pop candy still exists. While I remember it from my childhood, I cannot recall any of its ads, certainly nothing like this.

Apart from the perhaps unintentional suggestions of the kids' gestures, the ad seems to promote the candy as a way to break up fights. Instead of fighting back after being incited, the boy tells him not to push him, but to push a push pop instead. Can candy breakup fights? How do you make sense of this wacky ad?

Filed Under: On the Blogs, Ingredients
Tags: ads, advertising, candy, france, french ads, FrenchAds, push pops, PushPops, urlesque

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Reader comments (Page 1 of 1)

2-18-2009 @4:17PM upso said... i can't tell if you are being serious or not.. they ran an almost identical ad in the states.
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2-18-2009 @4:21PM DanGarion said... This is the same ad they played in the USA 10 years ago, just with different voice overs... This is food news?
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2-18-2009 @4:25PM Hammer said... That ad was shown in the UK as well, in English as well I think.

Last time I saw a Push Pop was about 5 years ago or so.
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2-18-2009 @5:30PM sammy said... Echoing upso, are you serious?

And Urlesque [rhymes with burlesque], also joking I hope?

If not, maybe for propriety's sake [and Queen Victoria's] people should eat certain foods with say, a knife and fork.

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3-01-2009 @11:33PM Deji said... "We" may all "know" that french ads are a bit more racy--but when you spend a lot of time in France, (like a year) you find out they are other things too--like jaw-droppingly stupid. Our family will never forget one morning when our local Metro station was covered with enormous youth-fashion posters slathered with the slogan "(When you wear X-brand clothes) tu as l'air de sortir du Bronx".

Or the kids' magazine which had Donald Duck in "rappeur"'s clothing with a spray-can in hand, having just finished tagging all over a building. Guess Disney didn't see that one.

Or my favorite (speaking of racy)--an ad for mineral water which was supposed to clean out your system and illustrated this by having a gorgeous couple head--hand in hand--through a beautiful field of flowers, to a very attractive -- outhouse. I kid you not.
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3-02-2009 @2:54PM Deji said... "We" may all "know" that french ads are a bit more racy--but when you spend a lot of time in France, (like a year) you find out they are other things too--like jaw-droppingly stupid. Our family will never forget one morning when our local Metro station was covered with enormous youth-fashion posters slathered with the slogan "(When you wear X-brand clothes) tu as l'air de sortir du Bronx".

Or the kids' magazine which had Donald Duck in "rappeur"'s clothing with a spray-can in hand, having just finished tagging all over a building. Guess Disney didn't see that one.

Or my favorite (speaking of racy)--an ad for mineral water which was supposed to clean out your system and illustrated this by having a gorgeous couple head--hand in hand--through a beautiful field of flowers, to a very attractive -- outhouse. I kid you not.
Reply