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Would You Rather Have McDonald's or Starbucks Move in Next Door?


starbucks versus mcdonald's A new report from the Pew Research Center shows that consumers would rather live in a place with more McDonald's (43 percent) to one with more Starbucks (35 percent), reports Brand Week. Though McDonald's got the most votes overall, Starbucks won with the 18-29 demographic, college graduates, and those in the highest income bracket. While men preferred McDonald's to Starbucks by 46 to 30 percent, the female vote was almost an even split. Starbucks did best in the West, winning by 47 percent to 28 percent. McDonald's had the biggest margin in the Midwest.

So would you prefer to live in a place with more McDonald's or more Starbucks? I'd prefer to live in a place with more Krispy Kreme drive-thrus, but apparently that was not one of the survey options.

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