Does Dairy Queen Think You Can't Add?

by Emily Matchar, Posted Feb 13th 2009 @ 5:30PM

File this under "durrrr:" Some items on Dairy Queen's new "Sweet Deals" menu will actually cost 8 percent more than buying individual items off the regular menu, reports Consumerist. For example, a grilled chicken wrap which costs $1.39 on the regular menu costs $3 for two on the "Sweet Deals" menu, which was presumably created in response to the recession. That's $0.11 more for each chicken wrap. Not a big deal in the grand scheme of things, but it does make you wonder whether this was a deliberate on the part of Dairy Queen to squeeze a few extra cents out of customers who aren't exactly thinking about multiplying chicken wrap prices in the drive-through lane. $0.11 times several thousand per day does add up quickly. Or maybe I'm just being paranoid because my savings account interest rate has dropped for the fifth time in four months...

Source

Filed Under: Business, Fast Food
Tags: consumerist, dairy queen, DairyQueen, economy

Chew on This

Royal Wedding Cake Details Revealed! - YumSugar

Make Your Own Pop Tarts - CHOW
Denny's Introduces a Maple Bacon Sundae - Eater
Whole Foods Opening Bars in Stores - USA Today
Rules Of Bar Etiquette -- For The Bartender - HuffPost Food

Reader comments (Page 1 of 1)

2-13-2009 @7:08PM Dr. Electro said... One thing I can tell you, Emily is that Dairy Queen does exactly that. I worked for Dairy Queen when I was young and stupid. I questioned Mr. Anderson about a Sweet Deal he was rolling out. It was three 19 cent hamburgers for 69 cents. That's a twelve cent markup overall. He told me to get back to work and keep my opinions to myself. What can I say? The business world likes to cheat consumers and occasionally they get caught.
Reply

Vote upVote downReport

2-13-2009 @7:14PM Dr. Electro said... Another cheat tactic is from Peter Pan. I bought what I thought was a 28 ounce jar of Peter Pan Reduced Fat peanut butter. The jar looked full. Until I opened it and found half a jar of peanut butter. How did they pull that one off? By using peanut butter with emough oil to mak it soft to half fill the jar and then pressing most of the oil out of another batch and using it to make a peanut burrer lining around the empty top half. If you want to see for your self, grab a jar of PP Reduced Fat and drop it bottom-first onto the floor. Look for holes at the top. It isn't the retailer trying to rip you off, it's Con Agra again.

Reply

Vote upVote downReport

2-13-2009 @8:35PM mcf said... Of course, the real problem isn't 11c. It's that you can buy something not exactly resembling chicken from an ice cream store.

Wait...mmmm, chikin blizzard...
Reply

Vote upVote downReport

2-14-2009 @2:07AM lisa said... You pay 1.90 delivery charge at a certain pizza place. Gas dropped , did your delivery charge and frankly no one complained so why should the company give up 1.90 pure profit with no complaints.
Deceptive enough to call it a delivery charge when it does NOT go to delivery driver and then they fleece you this way. Watch any big business , the bottom line is all that matters.
Reply

Vote upVote downReport

2-16-2009 @12:43AM Joe said... I take the delivery charge out of the tip and tell the driver sorry. I buy the pizza and then calculate the tip (20% before tax) and if the company takes part of the tip that is not my problem. Just ignore the charge and tell the driver sorry his company takes his money.

I think if more people kindly explained that to every driver a little revolt might occur within these stupid companies. Either that or make the pizza at home with your friends and to hell with delivery and DiGiornio.
Reply

Vote upVote downReport

2-19-2009 @10:19PM Ian said... I agree that it's ridiculous that companies put together 'value' bundles that are actually cheaper than purchasing the single items. On the other hand, I've got to say - where the 'F' is the intellegence in the buyer. I remember having conversations with my grandparents (they lived through the depression and both world wars) and they were very aware of what they were giving their hard earned $s for. I think a lot of people today are so stupid that they just take things for granted. I have a framed copy of a picture that my great-grandfather made - on on side is a pic of the farm house and on the other is a copy of one page of the ledgers, that counted down to the nail.
A lot of people today just think that when they buy something, someone else has approved, checked and stamped what they buy. If you make one dollar - you should be concerned about the dollar you spend - if not - then you deserve to be ripped off by something as simple as basic adding and subtracting. Shows how scary our world is becoming when people are shocked they got ripped off for 11 cents....
Reply