Photo: Adams Peanut Butter
However, according to the New York Times, peanut butter sales are down 25% across the board, even in brands that have been shown to be salmonella-free. Over the weekend, Jif placed ads in newspapers throughout the country, stating that their product is safe and offered consumers a $.35 off coupon in the hopes that sales will rebound. Peter Pan Peanut Butter has plans to run a similar announcement next weekend, along with a $.50 off coupon.
How are you feeling about peanut butter consumption these days? Are you taking a break from the lunchtime staple or continuing to eat it (after checking to ensure your favorite brand was safe)?