Trader Joe's - Of Song and Story
I was born in Los Angeles, in the waning months of the seventies. This means that I grew up with easy access to avocados, a Meyer lemon tree in my grandmother's backyard and a Trader Joe's just down the street. Some of my earliest memories of life are intertwined with the Trader Joe's on Colorado Blvd. (in Eagle Rock).
Back in the early days, Trader Joe's was more of a full-service grocery store and had a deli counter where you could order sliced meats and cheeses, as well as made-to-order sandwiches. My father was a huge fan of those sandwiches, and somehow managed to always include reference to Trader Joe's sandwiches in the bedtime stories he told to my sister and me. After my family moved to Portland (before TJ's expanded northward), we'd drive to California at least once a year to visit relative and stock up on precious snacks, juices and dog food from Trader Joe's.
The last two paragraphs were all to say, I love Trader Joe's. My life is inextricably intertwined with the Hawaiian-themed grocery store and so it's no wonder that I was totally charmed by the above video.
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2-06-2009 @1:46PM dholway said... Wow, that was really well done! Make sure to watch in 'high quality', it looks many times better than 'normal'.
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2-06-2009 @5:48PM Gary said... Great little short! I think I've actually been to that particular Trader Joe's. When I lived in Las Vegas a few years ago; I found a market chain called Sunflower Market that I actually liked better than Trader Joe's. They had a better variety, a real deli area, a real meat counter (where they actually made their own sausages (10+kinds)) and carried specialty and regular brands side by side.
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2-06-2009 @7:20PM Mike said... Great little video. Kudos for using the melody from Águas de Março, such a great song.
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2-07-2009 @4:43PM Angie said... Love the video! Never realized they don't allow photography! Sad but true, a lot of items sadly disappear and never come back...i'm still mourning my beloved guava paste rolls.
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2-07-2009 @8:43PM Lauren said... A-dor-able! Why, oh why must I live in Nebraska where we will never ever get a Trader Joe's? Life isn't fair.
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2-08-2009 @12:05PM CC said... What a great video!!! As a many-times-a-week TJ shopper, I LOVE it! I especially related to ". . . that they don't have any more" phrase, as well as that parking lot bit! My grandson refers to TJs simply as Joe's. "Grandma - We went to Joe's today!" he says enthusiastically, as though they had visited an old family friend.
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2-08-2009 @5:01PM Darlene said... This tune was going through my head as I made my bi-weekly trip to TJ's. Love the song but would be even more true if the song mentioned how everyone bumps into each other in the store or wanders about blocking access to goods for other people.
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