Trader Joe's - Of Song and Story
I was born in Los Angeles, in the waning months of the seventies. This means that I grew up with easy access to avocados, a Meyer lemon tree in my grandmother's backyard and a Trader Joe's just down the street. Some of my earliest memories of life are intertwined with the Trader Joe's on Colorado Blvd. (in Eagle Rock).
Back in the early days, Trader Joe's was more of a full-service grocery store and had a deli counter where you could order sliced meats and cheeses, as well as made-to-order sandwiches. My father was a huge fan of those sandwiches, and somehow managed to always include reference to Trader Joe's sandwiches in the bedtime stories he told to my sister and me. After my family moved to Portland (before TJ's expanded northward), we'd drive to California at least once a year to visit relative and stock up on precious snacks, juices and dog food from Trader Joe's.
The last two paragraphs were all to say, I love Trader Joe's. My life is inextricably intertwined with the Hawaiian-themed grocery store and so it's no wonder that I was totally charmed by the above video.
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2Great little short! I think I've actually been to that particular Trader Joe's. When I lived in Las Vegas a few years ago; I found a market chain called Sunflower Market that I actually liked better than Trader Joe's. They had a better variety, a real deli area, a real meat counter (where they actually made their own sausages (10+kinds)) and carried specialty and regular brands side by side.
6What a great video!!! As a many-times-a-week TJ shopper, I LOVE it! I especially related to ". . . that they don't have any more" phrase, as well as that parking lot bit! My grandson refers to TJs simply as Joe's. "Grandma - We went to Joe's today!" he says enthusiastically, as though they had visited an old family friend.
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