Have you ever gone into Starbucks in the morning and found yourself wishing that the ubiquitous coffee seller offered a combo meal, akin to those you can get at McDonald's and Dunkin' Donuts? Well, soon that particular wish will come true! Howard Schultz, company CEO, announced on Tuesday that beginning soon, they'll be offering a variety of "breakfast pairings" at "attractive" prices. Starbucks revenues have decreased dramatically in recent months and so they're taking a number of steps in order to stem the tide of these losses, including closing of 300 stores and ceasing to brew decaf after 12 noon.
Speculators say that the decision to introduce these "breakfast pairings" was also motivated by the increased competition from McDonald's, as the hamburger giant has rolled out premium coffee drinks over the last 18 months.
What do you think? Would you be more likely to order a full breakfast from Starbucks if you could just say, "Give me a number one!"?
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