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Starbucks to Offer Breakfast Pairings

starbucks breakfast sandwich and coffeeHave you ever gone into Starbucks in the morning and found yourself wishing that the ubiquitous coffee seller offered a combo meal, akin to those you can get at McDonald's and Dunkin' Donuts? Well, soon that particular wish will come true!

Howard Schultz, company CEO, announced on Tuesday that beginning soon, they'll be offering a variety of "breakfast pairings" at "attractive" prices. Starbucks revenues have decreased dramatically in recent months and so they're taking a number of steps in order to stem the tide of these losses, including closing of 300 stores and ceasing to brew decaf after 12 noon.

Speculators say that the decision to introduce these "breakfast pairings" was also motivated by the increased competition from McDonald's, as the hamburger giant has rolled out premium coffee drinks over the last 18 months.

What do you think? Would you be more likely to order a full breakfast from Starbucks if you could just say, "Give me a number one!"?

Filed Under: Chain Stores / Restaurants
Tags: breakfast pairs, BreakfastPairs, recession response, RecessionResponse, starbucks, value menu, ValueMenu

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Reader comments (Page 1 of 1)

lisa

2-05-2009 @12:51PM lisa said... No, the last thing I want is micro-waved food....unless its popcorn.
Reply

Laughingrat

2-05-2009 @12:52PM Laughingrat said... The quality of food at Starbucks is appalling--I broke down and tried the oatmeal once and was disgusted. The price is alarmingly high given the poor quality of the food, too. They can make as many combos as they like, but until they clean up their act and provide food that is fresh and palatable, I won't be ordering anything to eat there.
Reply

RobynT

2-05-2009 @12:54PM RobynT said... I had the stella the other day. I think it had apple on it... it was pretty good.
Reply

KF

2-05-2009 @1:43PM KF said... They need to drastically improve the food. Not the way in which I order it. Then I'd consider it.
Reply

shs

2-05-2009 @2:13PM shs said... The main problem is that i would have to drink Starbucks awful coffee.
Reply

shs

2-05-2009 @2:12PM shs said... The main problem is that i would have to drink Starbucks awful coffee.
Reply

Hawk

2-05-2009 @9:46PM Hawk said... So are they going to be burnt like starbucks coffee? Actually, their coffee isn't just burnt, it's too strong. We buy their bagged coffee at work, and the instructions say to use something like two tbsp per cup. If you do that, it's sickeningly bitter. We use half that, and it comes out much more... consumable.
Reply

7 Comments / 1 Pages

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