If You Want to Drink Like the Rich and Famous

by Gretchen Roberts (Subscribe to Gretchen Roberts's posts)
Posted Feb 4th 2009 2:01PM
Filed under: Wine, Whisky, Vodka, Champagne, Gin, Rum, Trends, America, Spirits, Liqueurs, Tequila, Brandy

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The Luxury Institute has released its annual Luxury Brand Status Index (did you know that even luxury brands have their own status index?) for the wine and spirits category. The index is based on surveys of the wealthy, sampling more than 1,200 American consumers with an average weighted income of $342,000 and an average weighted net worth of $2.9 million. Here are the top-rated brands in each category:

Champagne and sparkling wine: Dom Perignon
Cognac: Courvoisier
Gin: Hendricks
Liqueur: Grand Marnier
Rum: 10 Cane
Scotch: Macallan
Table wine: Opus One
Tequila: Patron
Vodka: Grey Goose
Whiskey: Woodford Reserve

Tags: champagne, luxury, spirits, wine

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Reader Comments (Page 1 of 1)

2-04-2009 @ 2:22PM

sam said...

Too bad Patron is not any better than Montezuma.

2-04-2009 @ 2:59PM

Monika said...

Oooh, I drink the "luxurious" vodka. But I still prefer Lagavulin to Macallan.

2-04-2009 @ 4:46PM

christopher said...

I agree with Sam and Monika. Patron is hardly the pinnacle of tequila excellence. I think its more like the bottom of the top shelf. That list looks more like the popular brands most likely to be at any liquor store. Not that these are bad, but if I lived in the lap of luxury I wouldn't be drinking what the commoners could afford.

4-01-2009 @ 6:47PM

LeslieLu said...

I disagree. I think Patron deserves to be up there. They're launching a new vodka too--Ultimat Vodka. All I know is the bottle looks pretty: www.ultimatvodka.com

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