Coke Classic has left the building.Nearly 25 years after Coca-Cola added "Classic" to its original formula in order to differentiate it from the short-lived New Coke, the company has admitted defeat.
Company officials confirmed Friday that they're phasing out the Classic tag from American cans and bottles this year to streamline global branding, finally putting to rest the New Coke fiasco of the mid-'80s.
"It felt like the right time," Scott Williamson, a spokesman for Coke, told Slashfood on Monday.
Coke fans surely remember the spring of 1985, when the company shelved Dr. John S. Pemberton's original 1886 Coca-Cola recipe for a formula that performed better in taste tests and tasted, as I recall, a great deal like its chief competitor Pepsi, which naturally caused a furor among the soft drink's legion of fans.
"In the real world, they had a deep emotional attachment to the original, and they begged and pleaded to get it back," the company says on its Web site.
"Critics called it the biggest marketing blunder ever. But the Company listened, and [77 days later] the original formula was returned to the market as Coca-Cola classic®."
Williamson said that "classic" will remain in small print on the side of the bottles in the phrase "Coke Classic Original Formula."
"When people think Coke, they think Classic," Williamson said. "So more than two decades after we introduced that word, its reason for being as a descriptor has essentially disappeared."
About time they realized Classic has been the standard all along.
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