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I've always had an appreciation for the history of logos. One is created and recognized, then societal pressures or eager marketers come in and attempt to modernize things, sometimes succeeding, and sometimes failing. Considering my recent post on Tropicana, I thought I'd share a new post up at Neatorama -- they've gone through and shared how different logos have morphed over the years.
Above, you can check out the Morton Salt girl. I picked her for this post because it confused me the most. Here you have a little tyke in 1914, with an umbrella so large that it pretty much dwarfs her as she stands there in her to-the-knee frock. But then, she gets older and skinnier, with her hemline rising until it's so flipping high that if you saw the 1968 girl from a different angle, you'd know what her underwear would look like. Does someone say: "Hey, that dress is too long!"?
But Morton aside, you can check out everything from the morphing Aunt Jemima, to a company's notions on what a modern Betty Crocker would look like. Heck, you can even see what the Gerber baby grew into!
[via Serious Eats]
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1-25-2009 @1:39PM Tina said... I am not an expert on the Morton Salt label girl, but I do know that the skirt length of her dresses are just a reflection of how they were worn at that time period. Look at a Little Rascals movie and see how short their dresses are! And the Morton girl that was made in the late 60's, well I have pictures of myself wearing dresses just like that.
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