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Häagen-Dazs Shrinks Package, Says It's to Preserve Quality

haagen dazs logo
As many of you know, the products we regularly buy at the grocery store have slowly been shrinking over the last year or two. Peanut butter jars, yogurt cups and tubs of ice cream are all now smaller than they once were, while the price points have remained the same.

Shrinking Food Packages(click thumbnails to view gallery)

Skippy JarsNew Tropicana CartonFruit LoopsChips Ahoy! PackageTubs of Edy's/Dreyer's Ice Cream


Häagen-Dazs
, the original purveyor of premium ice cream, recently announced that they too would be reducing the amount of ice cream in their packages, going from a standard 16 ounce pint to a slimmed down 14 ounces. However, instead of going about this reduction quietly, as other companies have done, they're broadcasting the news. You see, they feel that they are protecting their high quality by reducing the contents of the cartons by "a few spoonfuls."

Starting in January 2009 (so you may already be seeing these reduced cartons on the shelves) the pint will shrink and the 32 ounce cartons will change to 28 ounces.

[via The Consumerist]

How do you feel about smaller package sizes?
I wish they'd raise the prices and keep the packages the same size. 1092 (19.5%)
It feels like greed, plain and simple. 2817 (50.4%)
I understand that companies need to make a buck. 390 (7.0%)
It's made me change my buying habits. 1294 (23.1%)

Source

Filed Under: Food News, Ingredients
Tags: consumerist, dairy, haagen-dazs, ice cream, IceCream, shrinking cartons, ShrinkingCartons

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Reader comments (Page 3 of 3)

BRANDON

1-21-2009 @10:32AM BRANDON said... Krogers "Private Selection" brand also just dropped their container size AGAIN from 1.75 QT to 1.5QT. I will not buy theirs anymore!
Reply

PJ in Miami

1-21-2009 @10:45AM PJ in Miami said... Haagen-Dazs I can do without. I'm not buying Pepsi products anymore, ALL of their boxes have been reduced to 8 cans and 18. They count on the math stupidity of the American public (can we blame them?). Don't know what I'll do when Coke changes over, ... iced tea, maybe?
Reply

Carl

1-21-2009 @11:04AM Carl said... I once took 2 ice cream containers out of the freezer at the same time, a Haagen-Dazs and another brand, and realized that the other brand was much easier to scoop because it had a lot of air whipped into it. Unlike most foods, ice cream is sold by VOLUME, not by weight. So lots of ice creams just froth up their product to make it seem less expensive by volume. I think ice cream sellers should be required to state BOTH the volume AND the weight of the contents to help consumers comparison shop.
Reply

Mamma2three

1-21-2009 @11:48AM Mamma2three said... Hey, they're actually doing all the fatties a favor. Glad I'm not a fatty and can eat whatever I want.
Reply

dignlifeinaz

1-21-2009 @11:40AM dignlifeinaz said... Most grocery stores have comparison stickers on the shelf edges that show you the price per ounce of each item. It is up to you to decide whose product you want to buy. In most cases you will find that the "store brand" is the best buy and has just as good quality. Look for coupons and use them.
Reply

jburt

1-21-2009 @12:03PM jburt said... You shouldn't be eating Häagen-Dazs anyway! Put down the tub of ice cream and get your fat a$$ on a treadmill! Trade that fat/processed sugar laden crap for some fresh fruit - you'll feel better and live longer. Obesity and diabetes are out of control in this country.
Reply

jburt

1-21-2009 @12:05PM jburt said... You shouldn't be eating Häagen-Dazs anyway! Put down the tub of ice cream and get your fat a$$ on a treadmill! Trade that fat/processed sugar laden crap for some fresh fruit - you'll feel better and live longer. Obesity and diabetes are out of control in this country.
Reply

Susan Powter

1-21-2009 @12:35PM Susan Powter said... upurs needs medication, it's only ice cream people, no need to call for a Jihad against food processors. Don't like it, don't buy it. There are plenty of options, like not eating it in the first place. FOR crying out loud it's January, are you living in Australia where it's summer or are our sitting on your porch in Fargo with a pint of fudge ripple? Seriously folks, want to save on your food budget? Cut out the sweets and junk and you will save a fortune.
Reply

justpicky03

1-21-2009 @12:49PM justpicky03 said... #7 ...Debbie ....SHE'S TOTALLY RIGHT .....

WE'VE ALOT OF GREEDY RICH PEOPLE .
ALL YOU'RE DOING IS BUYING "AIR"
PACKAGE IS LIGHTER .
IM GLAD IM NOT BIG ON ICE CREAM .
THERE'S OTHER GROCERIES THE SAME
WAY .....LIMIT YOUR BUYING ....

NEED OR WANT ?????????

BY THE WAY , THERE'S 20 MILLION PEOPLE WHO'S LAID OFF , THOUSANDS MORE BEING LAID OFF DAILY .
BY THE END OF THIS YEAR 2009 , THERE WILL BE
BETWEEN 30 - 40 MILLION IF THIS KEEPS UP .

JUST THE FACTS.....
Reply

Felioness

1-22-2009 @1:55PM Felioness said... So what does that mean? For the last how many decades we have been buying an inferior product and they didn't give a sh*t? All of a sudden they are looking to preserve quality - what a crock! Stop buying their product is the only way to make an impact, but not enough people will do it. Too bad.
Reply

Pam

1-21-2009 @5:25PM Pam said... Helping you stay on your diet,hum,that's flawed thinking. Shrinking packages hardly leads to smaller portions, unless you're eating the entire package at one time!
Reply

justpicky03

1-21-2009 @12:51PM justpicky03 said... #25 JAMES .....

I only buy what , I need , this extra b/s like cookies , candy , chips ,etcc is a waste of money , not counting "bottled water , toilet paper , paper towels , and much more .

Citizens of United States been awake for a long time , the media wants everyone to believe they all been asleep. Give people more credit , they're smart and they know exactly what they should and shouldn't buy .

This economy started with Gasoline , Housing , Jobs , and etcccc. If you want to complain , go to your senators and congressmen and tell them how much you're tired of CEO'S AND THERE GOLDEN PARACHUTES .
They're the cause of this , laying off people by the thousands . People can't go out and buy if they dont have a job . They've to conserve too .

You do what's best for yourself and or family .
Pay off the bills , save money if any.

Everyday write down what you learn about this economy , if senators or congressmen are helping or if the new president doing any good . People will be watching all this closely ( daily ).
Reply

Vicky

1-21-2009 @1:37PM Vicky said... Blue Bell, Haagen-Dazs, Baskin-Robbins: none of these are what they used to be! READ THE LABEL. What you get now is BGH-infused milk (what, the cows need help producing milk all of a sudden, or is it just GREED), and a bunch of diabetes-inducing corn syrup and artery-clogging hydrogenated oil. Edy's is the most disgusting of all! When I was a kid, you rarely saw an obese person; proves that these evil additives ARE the CULPRIT! Don;t give me the bull that it is 'portions'; this CRAP is no good whatsoever in ANY portion!
Reply

b

1-31-2009 @9:02PM b said... So...if the product is too high...just don't buy it. I think a lot of people are actually on a "budget" (we all should be) to cut out wasteful spending. It's simply a choice between what you need and what you want, no one has to have ice cream...it is a treat. I don't worry about ice cream, my focus is on bread, milk, potatoes, etc. As a working Mom/college student I worry about frozen family meals the price of a large lasagna that I can slip in the oven between work and school, making sure the family eats while I'm in class...$5 is a taco meal...I understand that we all want a treat now and again, but if this isn't a regular food staple...why get upset over it...just don't buy it.
Reply

Mike

1-21-2009 @1:47PM Mike said... Right, reduce the size for "quality." And Coca-Cola made their bottles smaller so they can be poured easier!
Reply

chris

1-21-2009 @2:29PM chris said... Don't forget the original ice cream scam.
CORN SYRUP!!Its in all of them!! They bulk it with the syrup so that they don't have to use so much real ingredients! What happened to real sugar!! CROOKS! and Blue Bell can bite my shiney metal AZZ! Look at thier pistachio ice cream. It DOESNT HAVE PISTACHIOS! Its ALMONDS!!! Its pistachio FLAVORED ice cream.
Reply

ROB

1-22-2009 @4:59PM ROB said... Companies that use deception as a part of their business will never have my business. I will pay more for quality and value. When I buy ice cream, I want a half gallon.
Reply

57 Comments / 3 Pages

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