If you're a woman who falls prey to food cravings, it looks like you can now just blame it on the fact that you're female.
Newsday reports that a new study conducted by researchers at Brookhaven National Laboratory in Upton found that men are able to better control their cravings. The researchers used brain imaging to mark the areas of the brain that were activated when subjects were presented with their favorite foods. Over a collection of scan days, the subjects had to look at their food, note its flavor, and even try to curb their desire with a special "inhibition technique." When the men used the technique, their brain activity went down, but when the women did it, their brains stayed stimulated.
There's no word on the "why" right now, but man, I never realized brain activity could be a bad thing!
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