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If you're a woman who falls prey to food cravings, it looks like you can now just blame it on the fact that you're female.
Newsday reports that a new study conducted by researchers at Brookhaven National Laboratory in Upton found that men are able to better control their cravings. The researchers used brain imaging to mark the areas of the brain that were activated when subjects were presented with their favorite foods. Over a collection of scan days, the subjects had to look at their food, note its flavor, and even try to curb their desire with a special "inhibition technique." When the men used the technique, their brain activity went down, but when the women did it, their brains stayed stimulated.
There's no word on the "why" right now, but man, I never realized brain activity could be a bad thing!
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1-20-2009 @1:47PM Rio said... Based on the information given, I think the logical conclusion of this experiment is not that women can't control their cravings but that the "inhibition technique" that was used is effective for men and not for women.
Instead of accepting the false beliefs of gender-based weaknesses, we need to base studies on the fact that women and men are different, there is no catch-all solution. If we use this as our foundation, we can applaud the success that this study was for men and move on the find a technique that works for women.
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1-20-2009 @1:54PM Hammer said... Call me when they get the word on male food craving, because unless I'm a women trapped in a man's body, chicks ain't the only ones getting the cravings.
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1-22-2009 @12:27AM Ben said... Speaking of cravings, what recipe is that picture from/for? Or is it just chocolate on pretzels? No melting going on? Anyone?
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