Wait ... Tropicana Got a Makeover?!

by Monika Bartyzel, Posted Jan 16th 2009 @ 11:03AM

I don't know where I've been. It appears that Tropicana has gotten a makeover, and it's one that was revealed a few months ago, but is finally hitting shelves this year, according to Serious Eats. (I haven't spotted them yet.)

How bland and terrible! As Brand New said, "This new packaging feels, at best, like a discount store brand with what looks like, again, at best, rights-managed stock photography if not outright royalty free." I understand that things get modernized. But really -- I don't think Tropicana's old logo was particularly old. But even if it was, they're about the only widespread brand where you have the chance of sometimes getting orange juice that almost tastes as it it was made that day. (It's rare, but when it happens, it's divine!) That should count for something.

Now ... It just looks terrible. It's hard to visually differentiate, but more importantly: It looks CHEAP! If I hadn't drank Tropicana most of my life, I'd never, ever pick that up over other brands with that packaging. Yet another reason why Pepsi is evil, although their re-do (also in the SE link above) looks a heck of a lot better than my beloved Tropicana.

What do you think?

Filed Under: Ingredients, New Products
Tags: fruit, orange juice, OrangeJuice, packaging, Tropicana

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Reader comments (Page 2 of 2)

1-18-2009 @1:53AM doodoolemonque said... Andrew, as you continue to rant like a man with a mortgage at stake, I'll assume that you have some stake in the process, at some level. An unbiased commentator would acknowledge that while some industry paid-for studies show little difference in the final nutritional numbers, other, independent tests show differently. Had you acknowledged this, I would have overlooked that virtually all studies, regardless of funding make clear the loss of sensory equivalency when flash processing is involved. Since, in fact, it appears that you have some hair in the game, which I, as a mere consumer do not other than buying what is best for me and my family, I will simply remove myself from the conversation until such time as you choose to be upfront with what you have at stake in the outcome of this dialogue.

Further, knowing this would also explain your attacks not on the process I prefer, home squeezing, but on me. You have chosen to have an argument no one else has made, which overlooks what is apparently a dangerous proposition to your argument, that is, that there two sides to everyone elses story. but yours is inviolate. Outside of the difference between the Boston RedSox and the NY Yankees, will I accept that where you choose to sit on an issue affects its absolute immutability, or lack thereof. So in this case, you have chosen to introduce a set of "facts" which reintroduce the dreaded "dead ball era" of discussion. That's a ludicrous hobble for me to accept as it, in effect defeats my point without proving merit. So, rather than play with two sets of rules, I'll simply allow as you are wrong, either knowingly or not, but choose not to play on the same playing field.
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1-18-2009 @5:37PM jbrzozno said... while i don't buy any of their products, i like pepsi's revamp of their packaging. it's sort of retro... it kind of reminds me of the USDA "brands" of food... like jars with a 70s-style outline of a peanut and USDA PEANUT BUTTER or of a cheese wedge and USDA CHEESE.

also, if you were worried about nutritional content, you'd make your own dang orange juice.
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1-20-2009 @9:31AM Adriane said... Doodoole--- WHAT are you taking about??? Get off the ol' high horse. We're talking about packaging and branding here and you went off on a rant about the taste and pasturization methods of the product...point? Calling Tropicana "junk juice" is of course your entitled opinion but probably insulting to people posting here, not to mention just rude in general....probably why a few people got huffy. Pretty easy to understand, without having to contemplate the methods of arguement and subversive text in a simple online post....yeesh.
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2-22-2009 @9:24PM ELIZABETH HANNAN said... Wish they would just stop jumping into the future with this branding redesign that is very much like Pathmark's No Frills version in the 80's.

Pepsi Co has the budget to be creative with out alienating their consumers. Maybe they didn't invest in the market research that should have on this project.

If nothing else they should go back to the old design or something similar.

Elizabeth Hannan
http://is.gd/ktoc
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