I don't know where I've been. It appears that Tropicana has gotten a makeover, and it's one that was revealed a few months ago, but is finally hitting shelves this year, according to Serious Eats. (I haven't spotted them yet.)
How bland and terrible! As Brand New said, "This new packaging feels, at best, like a discount store brand with what looks like, again, at best, rights-managed stock photography if not outright royalty free." I understand that things get modernized. But really -- I don't think Tropicana's old logo was particularly old. But even if it was, they're about the only widespread brand where you have the chance of sometimes getting orange juice that almost tastes as it it was made that day. (It's rare, but when it happens, it's divine!) That should count for something.
Now ... It just looks terrible. It's hard to visually differentiate, but more importantly: It looks CHEAP! If I hadn't drank Tropicana most of my life, I'd never, ever pick that up over other brands with that packaging. Yet another reason why Pepsi is evil, although their re-do (also in the SE link above) looks a heck of a lot better than my beloved Tropicana.
What do you think?
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