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I imagine that I'm coming from a completely different position than most of you. When I read Bruce's account of Burger King launching a new Facebook application that allows users to banish their friends (with an alert that says they care more about Whoppers than their newly-deleted friend), I laughed. But I really don't like Facebook, from its refusal to delete information, to demanding users use their real names, to the troubles it causes in work and life, so it seemed quite appropriate way to deal with the rampant Facebook friendage I keep hearing people complain about.
Unfortunately, it's already dead. AdFreak reports that the application was suspended by Facebook. You can see the announcement on the Whopper Sacrifice page above, while Facebook says that it just needs to tweak the program for "privacy reasons." But here's the kicker -- the necessary tweak involves the alert. "We encourage creativity from developers and brands using Facebook Platform, but we also must ensure that applications follow users' expectations of privacy." Basically, the alert that a Whopper is more desirable than your dumped self.
Really? Is it that much of an issue? I bet most of those people re-friended their friends, or will soon, or did it in jest known by both parties. And those that didn't -- I think it is a telling statement of how Facebook obsessed people have become, and how silly it is to be out there in a way where people can demand to be added, fire you for what you write in it, and all that fun stuff. Privacy is already out of the window with the program, so what do they care?
Oh well, I guess you'll have to show your love for Whoppers in another way.
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1-17-2009 @6:07PM Cory O'Brien said... This was a great campaign, and I'm sure Burger King wasn't too upset to see it go since Facebook shutting them down just meant more free publicity. Plus, I agree with you, it's silly to think that anyone would get offended by a de-friending for a Whopper (because anyone genuinely de-friended wasn't really a friend to begin with) so Facebook is just hiding behind their 'privacy' argument as a way for them to shut the app down. Definitely a win for BK and a loss for FB.
http://thefutureofads.com/2009/01/09/burger-king-lets-people-sacrifice-friendships-for-whoppers/
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