If I was ever going to envision the perfect cereal website, it would probably come pretty close to Me and Goji. In a clear, easy-to understand manner, the site allows users to design their own cereals, using a wide-ranging collection of flakes, nuts, fruits, and flavors. As customers add and subtract from their "bowl," the sidebar keeps track of the price and nutritional info of their concoction. Information about the origins and composition of ingredients is available at the click of a mouse, as are recommendations and advice. Having designed the perfect cereal, customers can name it, save the recipe, and order capsules of it. Delivery is quick and easy, and the saved recipe makes re-ordering a snap.

For my cereal, I used Goji's artisanal cereal, a robust mix of grains that stood up nicely to milk. Keeping it simple, I added dried goji berries, cashews, and coconut, which resulted in a delicately-flavored cereal with a nicely varied texture. I also tried Me and Goji's seasonal blend, a mix of their "flaxed and flaked" cereal with goji berries, cranberries, apple, golden raisins, pumpkin seeds, and cinnamon. While their mix was much more interesting than mine, I found the massive quantity of dried fruit to be a little too chewy for my tastes, and the flaxed and flaked cereal quickly grew soggy. In future experiments, I will probably go with other cereal bases, as I'm a big fan of sturdy flakes.

My only critique of Me and Goji (apart from the soggy flaxed flakes) lies with the high price. Part of this is the simple matter of shipping; after all, every tube has a surcharge of at least $1.90 attached to it. Beyond that, however, is the fact that Me and Goji is simply expensive. The basic cereal costs at least $4.90, and with each additional ingredient running between $0.25 and $2.00, the price adds up very quickly. With shipping included, my cereal mix would cost me $13.75 for a 600 gram container. As an occasional luxury splurge, this would make perfect sense, but as a daily foodstuff, it's a little rich for my blood. The thing is, I don't generally look upon cereal as a luxury food.

To the credit of Me and Goji, their prices also reflect a considerable commitment to the community. Like Whole Foods, they donate a significant percentage of their profits to various good causes, including Breast Cancer awareness. What's more, their ingredients are all-natural and organic, which definitely sounds good. In other words, if you want your cereal to make a big statement about your health and politics, Me and Goji is a great way to transcend the same old snap, crackle, and pop!