Salted Caramel Makes it Big in the U.S.

One of the best gastronomic experiences is the gooey rich creaminess of caramel slowly melting on one's palate. Over the past few years, we have seen an increasing number of products, such as Poco Dolce's burnt caramel toffee, adding salt into the caramel equation. A recent New York Times article explains how this extraordinarily sweet and savory combo went from elite chichi Parisian pastry shops to the American mass-market (stores such as Wal-Mart) and the soon-to-be Obama White House.

The article suggests that the financial success of this exquisite pair is due to a fortunate profitable trend cycle. Parisian pastry chefs initiated American chefs' obsession with the caramel-sea salt blend. Then, it ended up in specialty food magazines and food shows. Soon enough, chain restaurants, like the Cheesecake Factory, began selling them. Finally, Wal-Mart picked up on the trend. Of course, it would not have caught on so quickly if it were not for Americans' long-established taste for salty mixed with sweet, a flavor picked up gracias to dulce de luche from South America and Mexico.

As fellow blog Salt News states, the NY Times focuses on the financial and cultural success of the caramel-salt mix without ever delving into the gastronomic sensations it elicits. The title of the article, "How Caramel Developed a Taste for Salt," is misleading since there is never any substantial information explaining how this caramel concoction developed in small villages in the region of Brittany in France. I'm left wondering whether or not caramel indeed activates a desire for salt. Instead, the article gets carried away with Obama's love for salty caramel delights as though it would be hard to imagine. Could you blame him?