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Kraft Foods Launches an iPhone Application

iPhones with iFood Assistant on themFor those of you out there with iPhones, there are all sorts of great food-related applications available for your nifty gadget. You can plan your evening meal with the Allrecipes.com Dinner Spinner or find the closest grocery store or take-out joint with Fast Food. The UrbanSpoon app allows you to find area restaurants with a simple shake of your phone.

Kraft Foods has decided to get in on the iPhone app-action and to do it has creating the iFood Assistant. This app serves up a daily recipe, as well as ideas for breakfast, lunch, snacks and dinner. However, as far as I can see, there are a couple of glitches in Kraft's plan for iPhone domination. When it comes to healthy eating, Kraft's reputation is a bit dubious. I would be concerned that the recipes it serves up would be laden with overly processed, chemical-laden ingredients. Second, they've decided to charge $.99 for their app. I could see people downloading it if it was free, but I'm not sure how many takers there'll be for a this sucker when it's got a price tag on it (especially since the Allrecipes.com download is free and offers many of the same services).

For those iPhone accessorized foodies in the audience, does Kraft's app appeal to you? Would you be willing to pay a buck to have recipes and meal suggestions sent to your phone?

[via Deidre]

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Filed Under: Food News, New Products
Tags: allrecipes.com, iFood Assistant, IfoodAssistant, iPhone, Kraft foods, KraftFoods, UrbanSpoon

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Reader comments (Page 1 of 1)

Erin

1-06-2009 @12:35PM Erin said... Definitely not. All of the Kraft recipes are pretty much open a can, open a bag, top with pre-shredded cheese and bake at 350 degrees. I don't need an iPhone app to figure those steps out ;)
Reply

Barry

1-06-2009 @1:50PM Barry said... I'm with Erin, I wouldn't even d/l this app for free.
Reply

rckymtnski

1-06-2009 @4:22PM rckymtnski said... I have already downloaded Allrecipes application and certainly wouldn't pay for this one..might have given it a try for free, but doubt it......
Reply

ChillyWilly

1-08-2009 @1:38PM ChillyWilly said... Charging even 99 cents for this is not going to go well. It really needs to be free.
Reply

4 Comments / 1 Pages

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