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Ah, the good old days when cereal boxes were blatantly wacky! I'm curious what cereal advertisers in the '70s were thinking? Now, you can check out campy, ridiculous, slightly freakish cereal boxes from the '50s, '60s, and '70s on The Imaginary World's archive of cereal boxes. Fellow blog, lemondrop, comments on several of the boxes of cereals that no longer exist, such as Fruity Freakies, Crazy Cow, and King Vitaman (to the right).
The names of these cereals alone leave plenty to the imagination. Or do they? The box of King Vitaman cereal is mildly creepy. An old man dressed as a king looks as though he's going to feed you cereal. The juxtaposition between this odd-looking "king" and the ad for the toy give-away appears slightly perverse. As lemondrop says, "this is not the guy we want feeding us breakfast."
Then, there's the absurd Kellogg's Puffa Puffa Rice cereal box that seems to shout "absurdity!" There's a volcano exploding with cereal. To think that this past year Kellogg's reduced the size of its cereal boxes...Where has its creativity gone? The cereal box archive is extremely amusing and I am now trying to figure out different ways in which one can use the images. I foresee trendy retro tee-shirts and posters.
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1-06-2009 @11:07AM Steph said... I never knew Howard Dean was King Vitamin!
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1-08-2009 @12:51PM Aaron said... King Vitaman still exists! I ate it all through college and I still love it. Btw, it has a (slightly) updated box, complete with a different creepy old king.
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