
Coca-Cola will begin selling products made with Stevia, a zero-calorie sweetener derived from an herb that's gained a following in the heath food community despite not yet being approved by the FDA. Three flavors of Odwalla juice sweetened with a Stevia product called Rebiana are expected to hit the market this week.
Pepsi also has two Stevia-sweetened drinks ready for the market, but they say they won't start selling them until FDA gives Stevia the official OK. The FDA is expected to approve Stevia as "generally regarded as safe" any time now.
Coke hopes that Stevia, which is often described as "all natural" (whatever that means), will help reverse the decline in sales of soft drinks.
I've had Stevia sweetener before, and it didn't taste a whole lot different to me than other artificial sweeteners. But then, I'm a die-hard Diet Coke drinker, so I may not be the target audience.
Has anyone else tasted Stevia? Thoughts?














