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Last week, I wrote a piece about David Herr, an engineer who followed the ultimate foodie dream and pursued a second career as a chef. Oddly enough, I subsequently discovered that the bartending industry is currently seeing a major spike in new employees and trainees. Over the last few months, bartending schools have seen a 20-25% growth in enrollment, as traditional jobs evaporate and the newly unemployed begin to explore their next career move. Given the fact that we're facing a long, cold winter with limited resources, it seems likely that a lot of people will be headed out to the bars.In all likelihood, the next year or so will see a significant change in the bar environment. Instead of cold nightclubs and cocktail palaces with high-priced frothy drinks, there will probably be a spike in neighborhood joints where the beers are generous and the well whiskey is cheap. Still, although per-person bar expenditures will probably drop, the increase in new customers should make bartending a reasonable career choice for the foreseeable future.
At their best, bars are comforting places where one can take shelter from the cold, converse with one's community, strike up conversations with total strangers, and huddle for warmth. While it may be too soon to draw conclusions about where America's communities are headed, it seems reasonable to expect that cocktail-making skills will continue to be in vogue, at least for the next few years.
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