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As soon as I hear the word "mint," my ears perk up. The dish could be green, white, orange, purple, or red -- I wouldn't care. (I might be intrigued why a mint dish was orange, purple, or red, but it wouldn't necessarily deter me.) But it seems some people do.
Over at the Accidental Hedonist, Kate Hopkins recently posted about the world of green food coloring and mint. While mint oil might be clear, we've all seen the waves of green that are often linked to the flavor. But why? In a discussion with a representative from Rogers' Chocolate, she learned that at least in their world, sales dictate the green = mint philosophy. When Rogers' offered a regular mint ice cream without food coloring, the sales were okay. When they colored it green -- "sales for their mint ice cream increased twenty-fold."
Is the world overrun by leprechauns? I could see green ice cream behing handy for St. Patrick's Day, but would you really ignore a mint-flavored product if it wasn't green?
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11-11-2008 @10:17AM Tanya said... I could care less if minty stuff is green or not ... but I do recall being a little surprised that Breyer's Mint Chocolate Chip ice cream is white, rather than green ...
http://www.breyersicecream.ca/canada/products/product.cfm?u=58779-53105&b=1&lang=en
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11-11-2008 @10:39AM Rob O. said... I love minty stuff and while the coloring isn't important, I'd just as soon avoid artificial coloring wherever possible.
I'm still curious about how the flavor of mint and the color green became joined at the hip...
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11-11-2008 @10:49AM Astin said... Rob - Likely because actual mint is green. There aren't too many other herbs that make their way into everyday sweets. So it makes sense, even if the actual oil/extract is clear.
That, or blame McDonald's and Baskin Robbins.
I actually prefer my mint ice cream to be white, but more because it's atypical than any other reason. I grew up on Baskin Robbins mint chocolate chip, which is very green.
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11-11-2008 @1:08PM Sarah said... Probably is the same reason they color bubble gum ice cream bright blue or pink ;-)
I don't buy colored ice cream (I cannot have fake dyes) so I really appreciate when I find white mint ice cream. It is one of my favorite flavors!
http://gazingin.wordpress.com/
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11-11-2008 @5:00PM Dana said... Real mint ice cream is most definitely green. I make mint ice cream by steeping mint leaves in hot cream, and it turns it pale green. No artificial coloring or flavoring needed!
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11-12-2008 @6:00PM corey_harmon said... I don't really care about color, but I really prefer the vanilla ice cream that has mint chocolate chips in it instead of the mint flavored (green) ice cream with chocolate chips. There's something about those mint chocolate chips that makes it just a tad more intense. And tasty!
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11-12-2008 @3:30PM Katje Sabin said... Yes, it definitely has to do with the fact that mint itself is a vibrant, verdant green. Why is this odd? Are we so disconnected from our food sources that this isn't obvious?
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11-13-2008 @2:08PM Canadianfoodiegirl (formerly ABT) said... I'd be more likely to avoid green mint food product if the green was artificially added. I prefer my colours in food to occur naturally, as in the case of Dana's real mint green ice cream.
I don't eat orange cheddar cheese either.
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