Vodka seems to be is the beverage of choice when celebrities decide to dabble in distillation. Jay-Z's Armadale, Jimi Hendrix' Hendrix Electric, Roberto Cavalli's Roberto Cavalli, Donald Trump's (what else) Trump.
Now Dan Akroyd joins the party with his Crystal Head vodka, which comes in a skull-shaped glass bottle. He promotes the new libation with a video so bizarre many originally suspected that it was some sort of viral marketing for a Ghostbusters sequel. Akroyd babbles about Roswell and ectoplasm with the straightfacedness of Leonard Nimoy on In Search Of... before showing off his (admittedly very boss) bottle "in which," he explains, "we have chosen to enclose joy, in the form of of a very pure alcoholic beverage."
Akroyd also speaks of his enthusiasm for what he calls "the most challenging arena in the legal recreational consumables industry." The vodka itself is made in Newfoundland, Canada, and is "quadruple-distilled."

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