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Food Network launches new line of kitchenware


egg trayThere is a new kid on the kitchenware block -- the Food Network.

The network's website store now features a whole slew of branded products for the home kitchen. The products are the usual tools that you'd expect to see -- pots, pans, knives, bowls, and gadgets. More seasoned cooks won't find anything new here, but new cooks should be allured by a lot of good kitchen basics at decent prices. For example, their 11-piece hard anodized cookware set is priced at $199.95. That's not bad at all for a starter set.

There is, however, one superfluous gadget that makes me laugh -- the porcelain egg tray you can see to the right. If you're a deviled egg fiend, this is the product for you. But for the rest, it's one piece of kitchenware that sticks out in a sea of mostly utilitarian goodies.

Just to further tempt you -- the website also has a slew of videos that you can watch of their products in action. Now I just wonder how they'll all compete with the products branded by the network's stars!

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