Unsnobbycoffee.com sounds like it might be something really good for your dad or uncle who still can't pronounce "grande" and thinks "frappuccino" is a made-up word (and to be fair, "frappuccino" is a made-up word, by Boston's The Coffee Connection chain which was bought by Starbucks). Actually, unsnobbycoffee.com is the website for McDonalds' new ad campaign.
"McDonald's has made it simple and easy to get the delicious espresso drinks you crave. No crazy names or sizes. No second language required. So hang out and have some fun."
What? McDonald's wants to be a coffee house?"Hang out?" At McDonald's?
Maybe I am a coffee snob. The website has a button that says "Help a friend kick their snobbish habit" on it. Being a very good friend of mine, I pushed it, in hopes that maybe I could help myself out. I was directed to a rather amusing game where I could add words to a pre-drafted letter, sort of like Mad Libs but with limited word choices. I completed the letter and sent it to myself. On a scale of 1-10, I'd say this was a total freaking waste of time.
The website also features a totally relevant pinball game with pictures of coffee on it. Um...?
McDonalds' new offerings include: latte, iced latte, mocha, iced mocha, cappuccino, americano, and hot chocolate.
I don't see my frappuccino, but I bet my dad will still love it.














