Unsnobbycoffee.com sounds like it might be something really good for your dad or uncle who still can't pronounce "grande" and thinks "frappuccino" is a made-up word (and to be fair, "frappuccino" is a made-up word, by Boston's The Coffee Connection chain which was bought by Starbucks). Actually, unsnobbycoffee.com is the website for McDonalds' new ad campaign.
"McDonald's has made it simple and easy to get the delicious espresso drinks you crave. No crazy names or sizes. No second language required. So hang out and have some fun."
What? McDonald's wants to be a coffee house?"Hang out?" At McDonald's?
Maybe I am a coffee snob. The website has a button that says "Help a friend kick their snobbish habit" on it. Being a very good friend of mine, I pushed it, in hopes that maybe I could help myself out. I was directed to a rather amusing game where I could add words to a pre-drafted letter, sort of like Mad Libs but with limited word choices. I completed the letter and sent it to myself. On a scale of 1-10, I'd say this was a total freaking waste of time.
The website also features a totally relevant pinball game with pictures of coffee on it. Um...?
McDonalds' new offerings include: latte, iced latte, mocha, iced mocha, cappuccino, americano, and hot chocolate.
I don't see my frappuccino, but I bet my dad will still love it.
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Reader Comments (Page 1 of 1)
10-06-2008 @ 10:47AM
Amanda said...
The link you provided to the site is wrong. You have unsobby, instead of unsnobby. (I thought there used to be a corrections link somewhere, but I don't see it anymore, or I would have sent this there.)
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10-06-2008 @ 11:01AM
Annie Scott said...
Oh! My apologies. It's fixed. Thanks for the heads-up, Amanda.
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10-06-2008 @ 12:54PM
MikeB said...
McDonald's will be a free hotspot for the Zune store so it will be handy to grab a decent cup of coffee and get new music in the middle of the day.
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10-06-2008 @ 3:31PM
Samme said...
A lot of McD's have playgrounds to try to attract people with children to hang out (and presumably buy more stuff). May as well let the parents have something decent to drink (assuming the new coffies are decent).
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10-06-2008 @ 5:08PM
Stephen said...
McD's in NZ has had a McCafe for quite a few years and even more popping up, they're a separate counter in the restaurants selling, panini, pastries and espresso coffee.. haven't tried don't think I would.
http://crapkitchen.blogspot.com/
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10-06-2008 @ 5:17PM
Daniel said...
McDonalds has some of the best coffee ever, so I'm all for it.
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10-06-2008 @ 6:21PM
Stef said...
I like the "crazy names" for coffee as mocked by McDonalds and Dunkin' Donuts. I think "frappuccino" is the strangest used at Starbucks; pretty much everything else there is labeled in that very wacky made-up language, Italian. Just like the drinks at McDonalds and Dunkin' Donuts.
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10-09-2008 @ 12:10PM
Patrick said...
mcdonald's is terrible. their food is awful, their coffee is crap. Honestly, anyone who falls for their advertising gets what they deserve. how many times do we have to see mcdonald's hopping onto some trend 5 years too late and imitating it in just the most embarrassing godawful faux recreation of whatever the original was? it's never good. it sticks around for six months to a year until they've drained what they can from our pockets due to curiosity and move on. mcdonald's is an economic and social parasite that feeds on our stupidity and willful ignorance. so if you find yourself in a mcdonald's due to circumstances outside of your own powers and the thought occurs to you that, "hey, mickey d's has lattes...only they're not called lattes because this is america and 'latte' is some sort of foreign gibberish, so mickey d's has, um, McCoffee n' Milks, and that sounds good!" remind yourself that mcdonalds specializes in hamburgers, was built on hamburgers, and their hamburgers taste like paper mill refuse. then leave. but not before doing some sort of vaguely effeminate karate kick on the way out, because that would make someone stuck working/eating in said mcdonald's to smile for the first time all day.
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10-12-2008 @ 12:11PM
Gobo said...
So... they're rallying behind "unsnobby coffee", yet they're serving faux-Italian coffee drinks like lattes and "iced lattes"?
The new McCafes are hugely popular everywhere else in the world, because they serve well-made straightforward coffee drinks. I guess in America they have to pretend to be Starbucks, bizarrely.
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10-12-2008 @ 12:18PM
Gobo said...
Patrick, don't forget that McDonald's actually serves Newman's Own coffee, very high-quality stuff. I'm not quite sure what you're going on about with "effeminate karate kicks", honestly.
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