The vigilant folks at PETA are really straining at the boundaries of good taste.People for the Ethical Treatment of Animals recently sent a letter to Ben & Jerry Homemade, Inc. co-founders Ben Cohen and Jerry Greenfield, asking them to consider using human breast milk instead of cow's milk in their products.
How did this idea pop up? A restaurant in Switzerland decided to make soups, sauces and other delicacies using 75% human breast milk. If it's a good idea for one Swiss restaurant, it's good enough for a mass-market, (albeit right-on) maker of ice creams. You have to give credit to PETA for seizing a PR opportunity when it finds it .
"If Ben and Jerry's replaced the cow's milk in its ice cream with breast milk," wrote the animal rights group in its letter, "your customers-and cows-would reap the benefits."
Ben & Jerry's, which made a name for itself in the '90s by running its business on progressive, pro-environment practices, is one of the few mainstream companies that might even "consider" a proposal like this.
Unfortunately, it's got product to push. And eye-popping though this idea may be, it's not exactly lip-smacking. Putting aside the health debate surrounding dairy products, I feel fairly secure in saying that the American public is not likely to find the idea of human breast milk ice cream as titillating as the Swiss might.
But I could be wrong.
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