McDonald's poser coffee commercials

9-25-2008 @12:10PM Erin said... I live in Costa Rica, and we've had McCafés for awhile now. The coffee is actually quite good, and there are lots of variations. I love to work from them (free WiFi & comfy sofas), caffeinating at will. I guess I'd say don't knock it 'till you've tried it!
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9-25-2008 @1:18PM Monika said... Erin -- There's also the fact that many foreign McDonald's joints are better/nicer than North American ones. (And pretty much any country is really different. I won't visit a McDs in Canada -- too many gross experiences.) So, if your McDs has wifi and couches, it's miles ahead of anything I've seen stateside or in Canada.
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9-25-2008 @1:42PM Lorena said... Being an adverting professional myself, I think those ads are most likely aimed towards the normal non-elite coffee drinkers market, especially those people who are tired of those snobbish specialty coffee places.

Personally, I think they're great. I like a good cup of coffee, doesn't really matter where it comes from (of course, there's certain appeal to cozy couches, soft music and wifi ;D) but I do get tired of posers and high priced coffee :p... Too bad that in my country, McDonald's doesn't sell coffee yet
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9-25-2008 @1:51PM Rob O. said... Only thing is, the ads say these coffee drinks are "hand-crafted." I don't go to McDs very often, but even so, I wouldn't trust those snot-nosed punks to hand-craft a piece of toast correctly, so I certainly have no faith that they can whip up a latte reliably.
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9-25-2008 @8:21PM Karen said... I don't know. I've had two friends that I used to buy Starbucks gift cards for tell me that they get their coffee from McDonalds now.

People are cutting back on what they spend and with gas at $4 a gallon and other financial worries, I don't think it is trendy to buy expensive coffee anymore.

McDonalds coffee tastes fine. Some say the iced coffee is even better (I like my coffee hot!).

I think it is a great ad.


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9-25-2008 @2:34PM buzz said... Ads arent new - were out last spring, possibly even last fall.
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9-25-2008 @3:06PM Megan said... The McDonald's in my town was just redone over the summer, and when they re-opened, suprise, we now have the McCafe. My mother is a espresso/latte fan, who drinks about 3 iced latte's on a good day, wanted to go try their latte's. It was gross. Wayy too sweet, and according to her, not even espresso. And I had an iced mocha and it wasn't great. I'm not ruling out their coffee creations just yet, because I know most of the employee's are new and I don't think have been trained on the new machines. I'll try back in a few weeks to see if the coffee gets better.
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9-25-2008 @3:18PM Greg Sherwin said... These ads basically try to copy what Dunkin' Donuts ads have been doing for years -- and they do it in a second-rate way. Dunkin' should feel flattered.

However, since the onslaught of all these "anti-snobbery" campaigns, I've been forced to decide on the side of snobbery and am willing to defend it now. I'm personally sickened by ad campaigns intent on dumbing down consumer tastes, whether it's coffee or politicians.
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9-25-2008 @3:31PM Sindy said... I have tried their Iced mocha and found it to be overly sweet.But I ordered a cup of regular coffee the other day and it was awesome! So maybe the iced coffee will be equally good. Honestly I go to Starbucks because the are EVERYWHERE and make it oh so easy to feed my coffee addiction not necessiarly because they are better. If I can get good coffee drinks easily someplace else I am all for it.
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9-25-2008 @7:24PM bigkingken said... I love the guy's commercial. I think it's hilarious. The women's doesn't really speak to me, but perhaps that's because I'm not one. I'd have to say the ads definitely do their job. Whether or not the coffee is actually decent, it made me laugh, and made me want to at least give it a try. Somebody deserves a raise.
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9-25-2008 @9:36PM Scott said... I also think an obvious aspect of the appeal of this is the same appeal as McDonalds' salads. Nobody who loves salad is going to go to McD's specifically for a great salad. But if you're with picky eaters who love McDonald's, or on the road with nothing but fast food chains around, or if you have that kind of child who will only eat apples if they're "apple dippers" with chicken nuggets...

well, McDonald's has realized they can make big bucks catering to people who don't want to be at McD's but are stuck there. Like, if you have to go there because your kid loves the playplace, then you might be more likely to go if you can sit and have a latte while your kid plays. Of if your fast-food-eating friends feel the need to drag you to McDonalds, and you're tired, it'd sure be nice to get a coffee that doesn't taste too crappy. This is, I think, the plan, and it's a damn good one.
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9-26-2008 @11:49AM singingplant said... Their coffee was awful when I had it. They just took the same crap coffee that was on the carafe all day and threw in milk and ice. I'm just making them at home, now.
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