British butter goes Rotten!

by Monika Bartyzel, Posted Sep 19th 2008 @ 9:01AM

We see celebrities endorse products every day, and as silly as they might be (What actress actually dyes her hair on her own, rather than getting it done for her?), nothing compares to this little nugget of news. NME reports that Johnny Rotten (of Sex Pistols fame) is starring in new advertisements for a British brand of butter, Country Life. Oh, but they're careful to just call him John Lydon and stay away from his famous Rotten moniker.

Country Life says: "We don't think enough people know Country Life is the only major British butter brand and John gets the message through loud and clear." They continue, "He is seen as a great British icon. His independent views are part of his consumer appeal and his tongue-in-cheek sense of humour shines through in our TV advertising."

Even if most people get the joke, who would want their butter to be so closely linked to the word "rotten"? Maybe they're trying to reclaim the word... Who knows? Too bad there isn't a Tim Spoiled to take over when Rotten moves on.

[via Gawker]

Filed Under: Ingredients, Celebrities
Tags: british, butter, condiments, Country Life, CountryLife, dairy, John Lydon, JohnLydon, Johnny Rotten, JohnnyRotten