Look for Nestle at the cosmetics counter

by Shayna Glick (Subscribe to Shayna Glick's posts)
Posted Sep 13th 2008 10:00AM
Filed under: Juice, Business, New Products

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If you thought that the grocery store was the only place you'd ever find Nestlé products, think again. As of last week they're on the cosmetic counters at Neiman Marcus.

The food-making giant launched the Glowelle brand, their entry into the nascent beauty nutraceutical industry. While nutraceuticals specifically for the beauty market have been popular in Japan for the last few years, that use is virtually unknown in the US.

Beauty nutraceuticals are generally drinks or juices that are aimed at some beauty issue, such as skin appearance. Drink the product and your skin will be glowing, or that's the idea. Nestle's Glowelle comes in two flavors: natural jasmine and natural pomegranate lychee.

Tags: glowelle, juice, neiman marcus, NeimanMarcus, nestle, nutraceuticals

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Reader Comments (Page 1 of 1)

9-15-2008 @ 8:27PM

Leechompkin said...

I'm a skeptic when it comes to all the "snake oils" out on the beauty market, but pomegranate lychee sounds yummy none the less.

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