Natural Hydration Council formed to fight back in the bottled water wars

by Shayna Glick, Posted Sep 4th 2008 @ 7:31PM

A collection of water bottles, viewed from halfway up, all with blue caps.

There has lately been a lot of negative pressure on bottled water producers. A lot of attention is being focused on the environmental impact of the bottles and transportation, as well as the possibility of wasting a natural resource. Environmental groups and government officials alike have been working to get consumers to drink tap water from reusable containers.

The three biggest bottled water producers in England have gotten together to form the Natural Hydration Council to fight back. One goal the Council has set for itself is "to undertake new research and communicate the facts to ensure fully informed consumer choices."

According to the article, the European bottled water market has actually grown over the last few years and is expected to stay healthy, so the Natural Hydration Council seems to be more of a preemptive strike and more of a response to what's happening in the US. What do you think of the new bottled water council?

Filed Under: Drink Recipes
Tags: bottled water, BottledWater, british isles, England, environment, Natural Hydration Council, NaturalHydrationCouncil, water

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Reader comments (Page 1 of 1)

9-11-2008 @2:44PM wdlv said... It's the suits trying to save their profits at the cost of the environment. I'm not a water bottle toting person and never have been but my girlfriend is so, I can see this from both perspectives. In any case, this is just a front to convince people that bottled water is not a pariah on the environment.
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