A few years ago I helped a friend move to Milwaukee. When we arrived, she insisted that to get the true Wisconsin experience I had to have a "Leinie's." To be honest, I wasn't sure what the heck she was talking about until the cold bottle hit my hand. Though I can't say I did all that moving for a beer, having a new brew to try when I got to town certainly didn't hurt.Wisconsin is a state that loves their beers: They have a professional baseball team called the Brewers for God's sake! But even so, locals have always seemed to take extra pride in the Leinenkugel's brand. Other locally based brands like Miller and Pabst became ubiquitous nationwide, but despite being brewed in Chippewa Falls since 1867, until only a couple years ago Leinie's was hard to find outside the Upper Midwest. Love it or hate it, Leinie's was their little regional secret.
But times are changing. According to the Business Journal of Milwaukee, Leinenkugel's (with the help of "super-brewer" MillerCoors) is in the final stages of a nationwide roll out that began with ominous sightings of Leinenkugel's Sunset Wheat in not-so-Wisconsin-ish locales like New York City in late 2006. If you haven't had the opportunity to drink a Leinie's in your town yet, don't worry: You'll probably be able to find a taste of small town Wisconsin in a local refrigerator soon. Though that's assuming that true Wisconsinites don't disown it first.
[Photo Credit: leinie.com]
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