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A few years ago I helped a friend move to Milwaukee. When we arrived, she insisted that to get the true Wisconsin experience I had to have a "Leinie's." To be honest, I wasn't sure what the heck she was talking about until the cold bottle hit my hand. Though I can't say I did all that moving for a beer, having a new brew to try when I got to town certainly didn't hurt.Wisconsin is a state that loves their beers: They have a professional baseball team called the Brewers for God's sake! But even so, locals have always seemed to take extra pride in the Leinenkugel's brand. Other locally based brands like Miller and Pabst became ubiquitous nationwide, but despite being brewed in Chippewa Falls since 1867, until only a couple years ago Leinie's was hard to find outside the Upper Midwest. Love it or hate it, Leinie's was their little regional secret.
But times are changing. According to the Business Journal of Milwaukee, Leinenkugel's (with the help of "super-brewer" MillerCoors) is in the final stages of a nationwide roll out that began with ominous sightings of Leinenkugel's Sunset Wheat in not-so-Wisconsin-ish locales like New York City in late 2006. If you haven't had the opportunity to drink a Leinie's in your town yet, don't worry: You'll probably be able to find a taste of small town Wisconsin in a local refrigerator soon. Though that's assuming that true Wisconsinites don't disown it first.
[Photo Credit: leinie.com]
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9-03-2008 @11:15AM Amanda said... I enjoy most of their beers, but don't go anywhere near the Berry Wheat. Trust me on this one.
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9-03-2008 @12:40PM Patrick Radoszewski said... I've grown up in Wisconsin, and know all the regional beers. Unfortunately the only good Leines is Lenie's Red or Original. The Sunset Wheat and Summer Shandy just have this weird, off taste, that I really can't place but utterly revolts me. I avoid both at all costs and someone poured me a Sunset Wheat recently by accident and I nearly choked. I don't know what that taste is, but it really is awful.
I did notice the expanding campaign when I was in Orange Beach, AL in April for a concert at The Wharf, and their signature beer was Lenie's. It was very surreal, thinking I was at Summerfest.
I won't even go there with Berry Weiss and Honey Weiss.
Please don't think good WI beer tastes like any of these. There really are good WI beers, (ie New Glarus and Lakefront)
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9-03-2008 @4:56PM Duncan said... Have you ever had Spotted Cow? This beer is all over the state, but from some CRAZY reason, can't be bought outside. I live in Missouri now and just beg to have my family ship it down...
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9-03-2008 @5:13PM Michael Schmitt said... I was lucky enough to go through and have the variety of beers made by Leinenkugel's while living in Wisconsin. I agree that the Red and the Original are the best, and going through the company store was quite a treat. I still have my Leinie's beer cozy and fond memories of a great 4th of July weekend at the campground in that area.
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9-03-2008 @5:04PM Paula Helm Murray said... Here in KC, MO we've been able to buy Leinie for quite a while, even at our closest grocery store. It is also available at the bigger liquor stores in Overland Park.
It is good beer and good when you can't quite spring for a six-pack of Harp or Smithwick.
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9-04-2008 @3:36PM foxdude0486 said... We have a few varieties of their beer here in Jacksonville, Fl. Sunset Wheat is great, berrywheat is a bit to sweet though.
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9-15-2008 @8:38PM Kenboy said... I've had that Sunset Wheat once or twice, and I'm not a fan -- I agree that the taste is kind of "off" compared to other beers. It's a spice issue.
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