Unagi Noburi: A soda with the cool, refreshing taste of...eel?

by Bruce Watson, Posted Aug 20th 2008 @ 6:00PM

A few years back, my pal Tom introduced me to the delicious, sweet taste of "Kaba-yaki," broiled eel served with a sweet sauce. As I'm always game to try new things, I scarfed down the piece that he offered me. As soon as I tasted it, I forgot about the fact that the meat came from a slithering, snakelike creature and began to focus on the flavor. It was tender, moist, and perfectly delicious. I was hooked.

Although time, geography, and economics have kept me from regularly partaking of the delicious Kaba-yaki, I can certainly understand why it is Japan's official summer food. I can even understand, to a certain extent, why Japan Tobacco, Inc. recently came out with "Unagi Noburi," or "Surging Eel," an eel-based carbonated beverage. Made from (among other things) the head and bones of eels, the soda contains several of the vitamins that are contained in the fish. The company is marketing it as a sort of energy drink, designed to extend its drinkers' stamina.

According to reports, the drink tastes more or less like Kaba-yaki. While the idea of a broiled, barbecue-y eel drink initially nauseates me a little, I have to admit that I wasn't all that hot on eel itself when I first heard about it. Given how the Kaba-yaki turned out, I may have to give the soda a try!

Filed Under: Business, Food Oddities, Head to Tail, Drink Recipes, Offal
Tags: asia, Eel drink, EelDrink, juice, Kaba-yaki, non alcoholic, oddities, summer, Surging Eel, SurgingEel, Unagi, Unagi Noburi, UnagiNoburi