Wow, the confusion when buying water! These days, when you enter a grocery store and look on the shelf, you can view about 10 different flavored waters, each promising to be the perfect antidote to a specific ailment. There's Vitaminwater, Propel Fitness Water, Function Drinks, Sobe Life Water, Snapple Antioxident water, 24c Vitamin enhanced water, and much more.Yesterday, I read an article from New York magazine about the entrepreneurs that started Function Drinks. And, for a brief moment, I thought that perhaps all these drinks were not bogus. Dr. Alex Hughes, one of the founders of Function Drinks, uses different dietary supplements to concoct beverages that help with a hangover, reduce stress, fight colds, improve memory, and even sustain sexual health. But, at the same time Hughes admits, "At the end of the day, we are not a pharmaceutical company. We're not trying to live up to those standards."
What's with the trend? Personally, when it comes to drinking water, I stick to non-flavored H2O that's not loaded with sugar.

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8-16-2008 @1:01PM Paul said... I don't know about the others, but Vitamin Water is full of crystalline fructose, which I understand is basically HFCS's bigger, badder brother. I love that they market this stuff as healthy, then load it up with junk.
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8-16-2008 @2:52PM drwende said... Whatever happened to flavored bottled water that isn't sweetened? It was available in the late 1980s, and now it's impossible to find. Anyone know what drove it off the market?
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8-17-2008 @1:56PM Dave said... If it's a choice between Coke or Pepsi or a Vitamin Water, I'll go with the Vitamin Water. Plain old H2O may be the best option but it's plain boring to drink.
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8-17-2008 @8:36PM TrixieDelicious said... Hint is a good option, imo. The flavor is a little more subtle than the sugary ones, but far more satisfying and tasty.
http://www.drinkhint.com/
There's also O Water, but I haven't had the chance to try it myself.
http://www.edrinks.net/i409.aspx
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8-18-2008 @10:17AM Patrick R said... I don't understand this stuff at all. If you take water and then add color, sweeteners and artificial flavors, what differentiates it from any other non-carbonated soft drink out there? It's about as similar to water as kool-aid is.
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8-18-2008 @12:44PM Nicole S. said... As long as people recognize that the flavored (and caloried) waters are just replacements for soda, I say "whatever." At least Vitamin Water does have vitamins, plus it's not as sweet as soda or some other flavored drinks.
If you're going to the gym to workout for an hour, you probably don't need electrolyte replacement or a sugared drink like flavored water. But, I will say it's pretty awesome to have on board on mile 50 of a bike ride when the sugar can be put to good use.
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8-18-2008 @11:19PM Evan said... There are a lot of vitamin enhanced waters - they are all pretty much the same. High sugar, high calories. Bottom line, they all look alike, taste virtually alike (like 'bug juice' from camp, back in the day), and can all equally make you fat. You are better off taking a multi vitamin with a soda. I like regular water, but I also tend to crave something sweet. The 'Hint" product is too boring for me. I did start drinking Trimwater, which is flavored and sweetened, but, low sugar and low calorie. I checked out the website and the ingredients are not vitamins, but are other ingredients that work to help keep your blood sugar level and it has an appetite suppressant. It's similar to Fuze slenderize, but it's clear and it tastes better. Here's the site: http://www.trimwater.com. There's a page that compares it to all the other drinks - way less sugar and calories.
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