Innovative advertising from Papa John's
by Shayna Glick, Posted Aug 11th 2008 @ 1:04PM
According to the Fire Wire blog, this advertisement for Papa John's new whole wheat crust is cut into a wheat field near the Denver airport. It'll be seen by everyone flying in to the Denver area, just in time for the Democratic National Convention. The pizza chain apparently wanted to get in on the convention sales, but wanted to have fun with it.
I actually really like this ad. It's a lot more fun and less obnoxious than other Papa John's ad campaigns. What's your take on the pizza ad crop circle?
[via Neatorama]
Filed Under: On the Blogs
Tags: advertising, crop circle, CropCircle, Denver, Fire Wire, FireWire, Neatorama, Papa Johns, PapaJohns, pizza
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8-11-2008 @2:19PM lizandrsn said... I'd say fun and clever of their ad company's part.
Doesn't make me necessarily want to buy one, but Bravo to them!
Reply
8-11-2008 @3:06PM rainey said... Very creative and well done.
I'm guessing Denver has better pizzas but the advertising concept is great.
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8-11-2008 @8:18PM Tigerlily said... Please, AOL, stop with the stupid come on headlines...And how come the 'news' on your front page is usually like 23 hrs ago? And that's the only reason I came here....Yikes, give me a break
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8-11-2008 @8:34PM mike said... just another company you can't trust.( aol ) anyway to make money. and they wonder why they went under
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8-11-2008 @8:56PM Marc said... Papa Johns is great pizza, and they have these sauces that you put on the edge of the crust to make em taste better. I worked for them for a while, their breadsticks were great too. They use a conveyer to make the pies, and they all come out the same, tasting like good New York pizza. I love em, but seriously, wont buy them without without a coupon, cause they are a couple of dollars higher than the others. Oh, did I mention their buffalo wings? Mmmmmmm Mmmmmmm!!!!!!!!!
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8-11-2008 @8:57PM cp said... yes stop with the stupid misleading headlines AOL
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8-12-2008 @12:31AM kimmalizzy said... my first thought...IDIOTS!! (AOL with the bait and switch tactics) IDIOTS
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8-11-2008 @9:15PM ginopus said... Wow so much negativity for such creativity.. Nice JOB PAPA,,,,,Oh and thanks to the farmers for all they do!
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8-11-2008 @10:03PM jesswujek said... yeah. all the headlines are very misleading. i was expecting to see real crop circles. what a bummer.
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8-11-2008 @10:04PM Mike F said... The ad men are doing a great job. I love it
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8-11-2008 @10:19PM Dave said... No doubt aliens were responsible for this one too. I'll bet Papa Johns contracted with a Martian ad agency. I can't believe some idiots still think all crop circles weren't man made.
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8-11-2008 @10:25PM jlmjim775296920 said... While on AOL's site I clicked on an article about 'crop circles in Colorado' and ended up at this site.?????
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8-11-2008 @10:29PM SUSAN said... Papa John tastes like real New York Pizza???? Since when? They taste great, but they are not like any New York pizza I know of... Nothing like a hand tossed New York pizza from a mom and pop pizza parlor.
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8-12-2008 @10:57PM debby said... Creative, wonderful, non-intrusive ad. Probably would try the pizza if I were in Denver. What a rich country we are if we can use a food source to do this. Stil...liked it.
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8-11-2008 @10:52PM jk said... stupid. as if we don't see enough ads everywhere else. it's creative, but unnecessary.
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8-11-2008 @10:55PM rdc said... Misleading the public is what the media does CP, thats how the Goverment gets things done, by feeding the public B.S.
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8-11-2008 @11:09PM Rob Valine said... This is pretty cool. I was wondering when somebody would start to market a whole wheat pizza. I'm diabetic and have to make my own pizza with Boboli pizza shells because the whole wheat crusts is the only kind of pizza I can eat. This is a great marketing ploy by Papa John's. The diabetics will love them for it.
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8-11-2008 @11:28PM Frank Crisci said... They're trying to get the extra-terrestial business.
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8-11-2008 @11:34PM frank said... and here i thought it might be a warning from a more intelligent race warning all the people to stay away from denver as the forces of SATAN are gathering there.
Reply
8-11-2008 @11:39PM mike said... It's a good friendly welcome to the UFO beings cruising around.
Reply