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A few months ago, a lot of McDonald's franchisees were complaining about having to advertise for the dollar menu. When the price of everything started going up, they didn't want to have to pay extra to advertise for items that bring in less revenue.
Well, it turns out that their complaints have worked. McDonald's is considering changing things up, starting with the double cheeseburger. The Consumerist is reporting that McDonald's is considering a couple of options. One option would be to take the cheese off the burger. The other option is to (gasp) raise the price.
I personally would pay more for the burger than have it cheese free, if I were to eat at McDonald's at all. I just think that two burger patties slapped together aren't very appetizing. They need the gooey-ness of the cheese. What do you think McDonald's should do?
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8-08-2008 @12:06AM Bernie B said... McD's will probably continue its current trend of keeping prices the same while the size of the actual burger continues to shrink just a wee bit every year.
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8-10-2008 @10:57PM marleyinoc said... I actually eat the double cheeseburgers at McDonald's when i am short of cash so I think franchisees should shut their mouths. I too often stop by and get a killme burger meal too since it really is easy and tasty. I'd stop if they started fucking with the already over priced value meal. It may not make everyone's margin, but it does for those that do it right.
If they are losing money it is because some stores make you wait in line forever due to their lack of management skills and poor staff. Sell more and make more (small margin but high quantity). No one goes to a McD's that is notoriously slow. And that's the restaurants that are whining.
So go ahead and raise the price and see us idiots start buying smarter and healthier. Otherwise shut your mouths.
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8-14-2008 @6:15PM Andrew said... McDonald's should take one piece of cheese off the double cheesburger. It's too gooey with two pieces and it would save them money. ;-)
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9-05-2008 @5:16PM Ray said... hey I like that idea of just making it one slice of cheese. its the simplest easiest solution and they do overcheese it anyway.
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