King Arthur Flour has some good news

by Shayna Glick (Subscribe to Shayna Glick's posts)
Posted Aug 2nd 2008 10:00AM
Filed under: Business, On the Blogs, Food News

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Two bags of King Arthur all purpose flour, one is open.

If you haven't heard about rising food costs by now, I'm sure you must have noticed them for yourself in the supermarket. Flour prices have gone up by 15 to 25 percent, but King Arthur Flour has some good news.

Baker's Banter, the blog aspect of the King Arthur Flour website, posted a letter from Michael Bittel, Senior VP and General Manager, yesterday that announced an immediate decrease in the price of their flours. It seems that the popular flour miller made some smart buying decisions, which allowed them to buy a good supply of wheat for less, so they're passing that savings on to the consumer.

King Arthur is lowering the prices it charges to retailers on it's Unbleached All Purpose, Unbleached Bread, and Traditional 100% Whole Wheat Flours. So look for lower prices in your local supermarket, and if you don't see them you know it's not King Arthur's fault.

Tags: flour, food costs, FoodCosts, King Arthur Flour, KingArthurFlour

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8-03-2008 @ 7:02AM

Colin said...

I bet this has more to do with trying to compete with the store brands than anything else. As consumers try to pinch pennies, I imagine the first place they'd switch to store brands is in commodity products like flour, sugar, etc.

8-03-2008 @ 12:00PM

mick said...

I think Colin makes a good point. However, KA has always had an excellent rep for flour products and I don't necessarily know where the store brand came from...it could be Pillsbury/KA or it could be the stuff Pillsbury/KA wouldn't buy. If KA is the same or only pennies more than store brand, I'll buy it instead.

And if pennies are all that important (and they are to some nowadays), if your flour isn't performing, you may get some sort of redress from KA if you turn in the serial number. I would doubt you'd get any from X&X brand.

jus' thoughts.

8-04-2008 @ 10:50AM

jman said...

I would bet this has a lot more to do with the very large increase they took Jan 1.... wheat is slightly down from the highs of last year but freight and other costs continue to climb. On the west coast at least KA is substantially higher than other premium brands, I'd guess you won't see much reduction in price but steeper discounts when on deal in Q4....

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