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Remember Hydrox? AKA "kosher Oreos?" Well, after a long hiatus, these chocolate sandwich cookies are back for a limited time in honor of their 100th anniversary. The Kellogg Company, which produces Hydrox, have launched an "America's biggest Hydrox fans" essay contest, with a grand prize of a trip to New York and a six-month supply of cookies. The contest ends July 14; see Hydroxcookies.com for details.
Personally, I'm thrilled. Growing up in a Jewish, though non-kosher, house, there was always a jar of Hydrox in the pantry. My mother, a native New Yorker, simply preferred the soft, appealingly grainy creme and firmer cookie of her own childhood snacktimes to the slightly larger Oreo. Eventually I too came on board. Now, with Hydrox gone, I sometimes try to substitute various "organic" sandwich cookies and Trader Joe's Joe Joe's. But they're never the same!
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7-11-2008 @12:51AM Wolfster said... Kellogg bought Sunshine, and ruined then dropped the Hydrox brand.
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7-11-2008 @1:07AM Marie said... Wow,......I find this a bit odd! I never stopped buying Hydrox! Although, not a fan.....I personally hate them. As a kid, they were a staple in my house, but, my 4 sisters, and 2 brother loved them, and still do. When I got married, the hubby loved them..now, fast forwarding to 20 years later, they are still a staple....as my 3 wonderful, annoying, loud, obnoxious teens love them as well! And I still hate them...but, can down a sleeve of oreos with a quart of milk......(not that I do), my point it, Ores in my opinion rule!!!!!
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7-11-2008 @1:29AM BRENNY said... UUMMM...DIDN'T KNOW HYDROX WASN'T AROUND ANYMORE. NOT MUCH ON COOKIES ANYWAY. BUT MAN, THOSE PETRIDGE FARM, BRUSSELS, ARE SOMETHING TO BRAG ABOUT. TO BAD THEY COST 4.00 FOR LIKE EIGHT COOKIES.
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7-11-2008 @1:29AM dee said... EEEwww! I remember these things! They were Gross!
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7-11-2008 @2:21AM Doris said... I was born & raised in Iowa, we had Hydrox cookies when we could afford them 8 Bros & 2 girls (cold winters 50 below). When we went to the dinner table; it was the one that eats the fastest gets the most.
81 yrs old. I am goint back there next week, will look for them at Sams club,etc.
Doris
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7-11-2008 @2:58AM judi said... OMG!!!! hydrox cookies. wow!! my family had a very dear friend who sold for sunshine. we always had plenty of samples. he was one of the nicest "father figures" i had. his wife, on the other hand, was never very nice!! but i loved him and his kids. they were quite a bit older than i was and i got the nickname "stinky". only child and all that stuff. but they loved me and vice versa. special family!!
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7-11-2008 @10:28AM deecee said... I'm African-American and never knew Hydrox was a kosher product. I just figured Mom bought 'em because they were cheaper than Oreos. I prefer Oreos.
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7-11-2008 @3:18AM KF said... I never was a fan of Hydrox. They just tasted wrong to me. My grandfather was a lifelong, loyal Nabisco employee, so that was one reason -- you didn't bring Sunshine or any competing brands into the house. Those few times we got to taste a forbidden brand of cookies or crackers were guilty pleasures. When we tasted hydrox we just thought "Eww. No." Never liked 'em. Never missed 'em.
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7-11-2008 @4:20AM debbie said... generic Oreo's .. echhhh
never liked these
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7-11-2008 @4:55AM Mark said... HYDROX....... the "poor man's" OREO....... and not nearly as good either!
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7-11-2008 @5:39AM margiesman65 said... dogggone.....I remember Hydrox from the 70's... in competition with Oreo....truth be told, we got to eat whatever was on sale that week, whether it was Hydrox, Oreo, or some local brand of cookie, IF we got any cookies at all !!!!! Mom was very frugal...but I can honestly say that I liked Oreos better....If it was the right week!!!!
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7-11-2008 @5:53AM sam said... from what i remember...hydrox were a tad less sweet, so the sugar overload took a few more cookies to achieve
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7-11-2008 @5:48AM Handsome said... The Cookie I miss from Sunshine is the Golden Fruit. Boy I hated them as a child, but grew to love them as an adult. What I don't understand is they dropped this product at a time when everyone was looking for a healthier snack food, and these were definately the answer. A toasted crisp biscuit dough rolled out with a layer of raisins, and then another layer of biscuit dough. Yum
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7-11-2008 @5:04PM Bernie B said... "Oreos were not kosher because they were made with lard or animal shortening. Oreos "were" not kosher, since for at least 10 years now they've used veggie shortening as well."
No wonder todays Oreo's don't taste as good as the ones I had as a kid. Which means that Hydrox "might" now stand a chance beating out the Oreo on taste.
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7-11-2008 @5:56PM Linda said... There was a comercial that said "What do you say to a Drox when you see him?" The answer was "Hydrox" (Hi Drox) Just a bit of Hydrox trivia.
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8-19-2008 @5:38PM Ron said... Wow, am I out of touch. I thought lard was still in the Oreos, so went looking for Hydrox in the store, was surprised not to find it. The chocolate cookie was a bit stronger than Oreo, but I always dip either in milk to cut them, it's the only way to eat them. :-)
The icing was the key, I always did like the more solid sugary icing on anything, not the fluffy style. I find it has less a salty taste, and doesn't coat your mouth with that lardy feel. (The icing on the cakes in the grocery stores are nasty that way.) But it's all changing with the removal of hydrogenation and lard, have to reevaluate. Glad to see it's making a possible come back, that was all there was when I was a kid, no Oreos then...
In the San Francisco area, we just lost Mothers cookies to Canada, they moved their operation. We're exceeding the cost of living here, even for doctors.
I'm not liking where things are headed at all. Try to find a general item on the shelf these days that is not made in China, and now it is biting us with low grade and dangerous chemistry in the products. Like a run-away train...
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