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Hydrox are back!

hydrox cookie adRemember Hydrox? AKA "kosher Oreos?" Well, after a long hiatus, these chocolate sandwich cookies are back for a limited time in honor of their 100th anniversary. The Kellogg Company, which produces Hydrox, have launched an "America's biggest Hydrox fans" essay contest, with a grand prize of a trip to New York and a six-month supply of cookies. The contest ends July 14; see Hydroxcookies.com for details.

Personally, I'm thrilled. Growing up in a Jewish, though non-kosher, house, there was always a jar of Hydrox in the pantry. My mother, a native New Yorker, simply preferred the soft, appealingly grainy creme and firmer cookie of her own childhood snacktimes to the slightly larger Oreo. Eventually I too came on board. Now, with Hydrox gone, I sometimes try to substitute various "organic" sandwich cookies and Trader Joe's Joe Joe's. But they're never the same!

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Filed Under: Business, New Products
Tags: america, anniversary, contests, cookies, dessert, hydrox

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Reader comments (Page 1 of 2)

Joel Lafargue

7-10-2008 @8:27PM Joel Lafargue said... Wasn't Hydrox a product of Sunshine Bakeries, rather than Kellogg"s?
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Drace

7-10-2008 @9:11PM Drace said... Not to offend anyone who grew up with these (I've never heard of them until now), but the name 'Hyrox' sounds more than like something in the pharmacy than a cookie.
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Linda

7-10-2008 @9:12PM Linda said... Yes, they were made in Sayreville, NJ by Sunshine Biscuits.
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Kat Kinsman

7-10-2008 @9:16PM Kat Kinsman said... Keebler bought 'em in 1992. Here's a great bit of Hydrox history: http://money.cnn.com/magazines/fortune/fortune_archive/1999/03/15/256478/index.htm
Reply

Frank3

7-10-2008 @9:40PM Frank3 said... Actually, Hydrox came out several years before Oreos. The name Hydrox was just a combination of Hydrogen and Oxygen.
Reply

Ken

7-10-2008 @9:49PM Ken said... Keebler and Sunshine merged and a few years later Kelloggs bought Keebler.
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marquisem

7-10-2008 @10:21PM marquisem said... So what's so awful about Oreos that they're not kosher?
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Angee

7-10-2008 @10:21PM Angee said... Do these taste like oreos?
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og

7-11-2008 @8:41PM og said... Oh man, Hydrox taste way better than oreos. I want to know where to buy them!!
Reply

Kris

7-10-2008 @10:31PM Kris said... Hey tom,

I don't think Drace can't read, I think he/she made a typo. Guess not everyone can be as perfect as you. Oh wait...perhaps, you shouldn't throw stones from your glass house; since apparently you're too much a freakin' moron to know that your original message had already posted.
Reply

MARYE

7-10-2008 @10:45PM MARYE said... 'JEEPERS'' I'VE HEARD OF THEM & HAVE ATE THEM., REATHER GOOD., THO A 'LIL STRONG OF CHOCOLATE.,
BUTT; I'D BUY SOME AGAIN .,
Reply

Lily

7-10-2008 @10:59PM Lily said... Hey TOM, did you ever think it may have been a typo that she left out the d by mistake? Learn to chill out, try decaf and keep the name calling to yourself in the miror. You Window licker
Reply

Rhoda

7-10-2008 @11:16PM Rhoda said... I'll definitely have to look for Hydrox in my supermarket. They have always been my favorite cookie, much better than Oreos. Wish I had some right now as I go down for a glass of milk.
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chris

7-10-2008 @11:24PM chris said... hydrox has a natural male enhancer.It better than viagra and the others all combined.
Reply

TheSquirrel

7-10-2008 @11:40PM TheSquirrel said... The only reason Oreos were not kosher was because they were made with lard or animal shortening, and anything from a pig is definitely not kosher. Whereas Hydrox was made with vegetable shortening. Notice that I said Oreos "were" not kosher, since for at least 10 years now they've used veggie shortening as well -- as have most cookies because of cholesterol/saturated fat concerns.
Reply

ann lemons

7-10-2008 @11:41PM ann lemons said... As I recall, there was lard in the Oreo filling at one time, but that has changed and they are now parve, I believe.
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Maralyn

7-10-2008 @11:52PM Maralyn said... I grew up on Hydrox cookies and always preferred them to Oreos. I hope we will be able to buy them on the regular grocery shelves for the six months they will be out.
Reply

sue smith

7-11-2008 @12:43AM sue smith said... never heard of them, but i bet they are from up north, no one in the south eats that just oreos they are the best thank you
Reply

sue smith

7-11-2008 @12:23AM sue smith said... never heard of them, but i bet they are from up north, no one in the south eats that just oreos they are the best thank you
Reply

FORKUU

7-11-2008 @1:02AM FORKUU said... I WAS WONDERING WHY I COULDNT FIND THEM . WHEN DID THEY STOP MAKING THEM? HOW LONG WILL THEY BE MAKING THEM AGAIN?
Reply

36 Comments / 2 Pages

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