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Does anyone remember McDonald's coming out with some Happy Meal toys last year that were "American Idol" inspired? Apparently the toys were meant to represent musical genres, with named like Disco Dave and Rockin' Riley. I don't, but Devo was certainly aware of it.
According to Rolling Stone's music blog, Rock and Roll Daily, the 80's new wave band is suing the fast food giant because one of the toys, New Wave Nigel, is looks incredibly similar to what the band looked like in the early 1980's right down to the red hat. That wouldn't be a problem, except Devo had the hat, called the energy dome, copyrighted and trade marked.
According to Devo, they were never approached by McDonald's, and they are quite upset about it. I can't wait to hear about what happens next.
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6-27-2008 @8:22PM rockphiler said... Hey... when a problem comes along, you must Whip It.
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6-28-2008 @11:40AM Gobo said... The guys in Devo are actually very cool with having their songs and image licensed for commercials. A certain large company I used to work with had them redo their song "Whip It" for a certain floor-sweeper product, and Mark Mothersbaugh said that it was "keeping with the spirit of Devo".
If McDonalds had simply asked, they'd have an authentic Devo figurine in their Happy Meals, easily. But they decided to steal it instead. Not smart.
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