
When the box of snacks first showed up on my doorstep, I was unimpressed. I figured, how different could these be from anything else on the market? Nuts are nuts, right? Turns out, I was wrong. These new snacks from Frito-Lay, called TrueNorth, are fantastic. They are fresh-tasting, unique and made out of easily pronounceable ingredients (when Scott first picked up a package, he said, "Wow, I actually know what everything on the ingredient list is.").
They come in eight varieties, ranging from nut crisps (the peanut ones are amazing with a drop of honey), to nut clusters (by far my favorite and highly addictive), to nut crunchies (I didn't love these quite as much, but they were still quite tasty). The nut clusters are a bit sweet and would make a great snack to take with you on an airplane or car trip, as they are compact, high in protein and have a little sweetness in them as well, which makes them an energizing snack (sugar for quick energy and then protein for the slow burn). With all the crap in packaged food these days, it's really nice to see a large food corporation making food that keeps things simple and natural.
Honestly, the only thing I didn't like about this product was the marketing materials. They're a little cheesy, announcing that "By naming the nut snacks TrueNorth, Frito-Lay hopes to celebrate its passion for nuts and inspire other people to find their own true north." I can appreciate the sentiment behind that statement, but they are still just snacks. I don't think they're going to be changing anyone's life.

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6-25-2008 @10:36PM Tug Spicer said... Hehe! I want someon to ship me snacks to me door. How can I get some True north free to?
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6-26-2008 @12:29AM RobynT said... The clusters look pretty good. I've seen similar products at Costco, but not sure what their ingredient list looks like.
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6-26-2008 @7:56AM tanya said... Funny I just wrote a post about the size discrepancy in TruNorth products (http://www.food-notes.com/archives/true-north-nuts/truenorth-nuts-product-size-di.php). Basically I found 2 bags of the peanut clusters, one weighs 20 something grams more - but both cost the same.
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6-26-2008 @3:05PM Rob Lusk said... These things are awesome! Do not buy them because you'll eat the whole darn bag.
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7-02-2008 @8:26PM renfro said... I had the True North Munches, I wasn't impressed and I too thought the marketing on the back of the package went way beyond cheesy. They were baked and the nut almost tasted burnt. The crunch was also to hard. This was our 2nd year at the fancy food show and we made the Today Show. NUTTERZ, the best thing to ever happen to a peanut. wwwbmorenutz.com Today show link; http://www.mefeedia.com/entry/video-the-next-big-food-fad/10340622
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7-11-2008 @6:33PM C.DeVos said... I just found these wonderful snacks after searching my local Wal-Mart and another food store but with no True North. I found them today at my Jewel and boy am I a happy camper.....really good and its nice not to have all the icky ingredients...Thank you, thank you. Oh yeah, I almost ate the whole bag in one sitting.
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