Last May, I was invited to a press tasting at one of my local Starbucks, to try out their new breakfast sandwiches and the warming program. Over the course of two hours, I tried four different sandwiches, a warm chocolate cookie and a bagel that had gone for a ride through the warming oven as well. The woman who was presenting was passionate about these sandwiches and her energy was infectious. By the time I left I was ready to eat my breakfast at Starbucks every day!
Of course, I didn't end up eating there every day (I think I've had just one breakfast sandwich from Starbucks since that morning) and as it has turned out, neither did most other Americans. Back in February, word broke that they will be phasing out the breakfast sandwiches come fall. And now, Denny Marie Post, the top executive in charge of food and beverages at the coffee giant has left the company. They haven't filled the slot yet and appear to be looking for someone who can come up with new food that will be tasty and compelling enough to drive flagging sales.
[via Consumerist]
Chocolate-stuffed bananas on the grill
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Reader Comments (Page 1 of 1)
6-18-2008 @ 4:45PM
The Pepto Pimp said...
You know, they stopped serving food/sandwiches in an attempt to restore their reputation as a coffee company. I've tried that Pike's Place roast. It's NASTY. It's so bad it might be partly responsible for those "flagging sales" you mentioned.
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6-18-2008 @ 5:54PM
Spanno said...
I'm going to miss those breakfast sandwiches. I have one roughly once a week.
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6-19-2008 @ 2:22PM
kevjohn said...
Well if it takes them 2 hours to make a few sandwiches, and warm up some cookies and bagels it's no wonder why sales weren't that great!
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