McDonald's grows lettuce on a billboard

by Marisa McClellan, Posted Jun 16th 2008 @ 1:02PM

When McDonald's decided that they wanted to create an advertisement that "celebrated freshness," the ad agency they turned to dreamed up a billboard where the message was crafted entirely of living, growing lettuce. There is only one billboard of this kind, and it is in the Wrigleyville section of Chicago where it has created something of a stir. A horticulturist was consulted in the design process and it was planned so that birds can't eat the lettuce (there's no place for them to perch) and disrupt the verdant nature of the sign.

If you're curious how the board came together, someone has created a 45 second video that captures the growth of the lettuce over the course of three weeks. You can find the video after the jump.

[via AzSustainability.com]

Source

Filed Under: Food News, Fast Food
Tags: celebrate freshness, CelebrateFreshness, fresh salad, FreshSalad, lettuce billboard, LettuceBillboard, McDonalds

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Reader comments (Page 1 of 1)

6-16-2008 @10:10PM patrick said... fuck mcdonalds. sorry, but sometimes nothing else will do.
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6-17-2008 @8:39AM Preyanka said... If only their food were as healthy and fresh as their advertising. Even their salads are pretty lame :(
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6-17-2008 @2:44PM Baron said... @Patrick, did that comment do anyone any good? Did it change what McDonald's serves, the quality of the items or any other aspect of there business model? No, it didn't. Keep in mind that there is a time and place for vulgar language, but I'd think that a food blog (which I MUST imagine has at least a little more intelligent people out there, those that are able to form their own opinions and not resort to Jr. High slurring) is the place.

Sorry to go off on such a tangent, but people that put up comments like that in a place like this annoy me as much as all those people protesting various things. Surely they have something better (such as actually creating change and not just talking about it) than to protest this or that (much like I have better things to do than respond to you, yet, here I am).

Back to the story at hand... That is a pretty neat display. I'm all for a creative ad.
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6-18-2008 @10:17AM Dot said... I'm sorry, but in a world that's in a food shortage, couldn't we have made a donation to a food bank instead of wasting food as a sign?
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7-15-2008 @2:31PM Steve said... McDonalds spends money on advertising. They always will, food shortage or no. And this was lettuce. Probably less than $100 of lettuce seeds.

Appreciate it for what it is, a creative idea. Not everything needs to be the source of stress and strife.

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